Consumer Perception on Security in E-Commerce Portals
CONSUMER PERCEPTION ON SECURITY IN E-COMMERCE PORTALS
ABSTRACT
With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business), B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online business and here most consumers have varying opinions or views on online transactions especially security, privacy and trust. Security and privacy are the two major aspects that drive online businesses which leads online consumers to develop trust on the e-portals. This ultimately increases the business processes. Keeping in view this as a major aspect this research investigates and discusses the varying consumer perceptions on privacy, security and trust in electronic commerce portals.
AIMS AND OBJECTIVES This research aims at discussing varying consumer perceptions on privacy, security and trust on electronic commerce portals. The intended aim is achieved through following objectives * Analyze consumer perceptions on varying characteristics of e-commerce portals * Examine the various factors that influence consumer trust and privacy on e-commerce portals * Identify the antecedents and consequences of online consumers privacy concerns * Examine how various security factors affect consumer perceptions towards e-commerce portal
BACKGROUND OF THE STUDY
The competition is on the increase in this highly advanced segment of marketing, both in number and intensity. More number of websites or portals are offering their services/products with lot of value additions and better quality. Selling of the services or goods, groceries, clothes, music, travel, tickets, hardware, gifts, flowers, books are a part of the e-merchandise. Insurance, smart cards,
ABSTRACT
With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business), B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online business and here most consumers have varying opinions or views on online transactions especially security, privacy and trust. Security and privacy are the two major aspects that drive online businesses which leads online consumers to develop trust on the e-portals. This ultimately increases the business processes. Keeping in view this as a major aspect this research investigates and discusses the varying consumer perceptions on privacy, security and trust in electronic commerce portals.
AIMS AND OBJECTIVES This research aims at discussing varying consumer perceptions on privacy, security and trust on electronic commerce portals. The intended aim is achieved through following objectives * Analyze consumer perceptions on varying characteristics of e-commerce portals * Examine the various factors that influence consumer trust and privacy on e-commerce portals * Identify the antecedents and consequences of online consumers privacy concerns * Examine how various security factors affect consumer perceptions towards e-commerce portal
BACKGROUND OF THE STUDY
The competition is on the increase in this highly advanced segment of marketing, both in number and intensity. More number of websites or portals are offering their services/products with lot of value additions and better quality. Selling of the services or goods, groceries, clothes, music, travel, tickets, hardware, gifts, flowers, books are a part of the e-merchandise. Insurance, smart cards,
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