Consumer Perception Towards Cosmetic Industry
A PROJECT REPORT
ON
CONSUMER PERCEPTION TOWARDS
COSMETIC INDUSTRY IN
GHAZIABAD
(IN CONTEXT TO MEN’S FAIRNESS CREAM)
TABLE OF CONTENTS
|S.No. |Topic |PageNo. |
|1 |Objective |3 |
|2 |Introduction |4-6 |
|3 |Research Methodology |7-8 |
|4 |Engel-Kollat-Blackwell Model |8-12 |
|5 |Data Analysis |13-29 |
|6 |Findings |30 |
|7 |Conclusion |31-32 |
|8 |Limitation |33 |
|9 |Annexure |34-36 |
OBJECTIVE OF THE STUDY
To study the consumer perception on the basis of attribute based perceptual map using discriminant analysis.
To find the Servqual score towards different attributes of fairness cream in accordance to kano’s model.
To determine the characteristics of targeted population which affect their choice of brand through Factor Analysis.
To determine the statistical significance of the choice of Brand with its
ON
CONSUMER PERCEPTION TOWARDS
COSMETIC INDUSTRY IN
GHAZIABAD
(IN CONTEXT TO MEN’S FAIRNESS CREAM)
TABLE OF CONTENTS
|S.No. |Topic |PageNo. |
|1 |Objective |3 |
|2 |Introduction |4-6 |
|3 |Research Methodology |7-8 |
|4 |Engel-Kollat-Blackwell Model |8-12 |
|5 |Data Analysis |13-29 |
|6 |Findings |30 |
|7 |Conclusion |31-32 |
|8 |Limitation |33 |
|9 |Annexure |34-36 |
OBJECTIVE OF THE STUDY
To study the consumer perception on the basis of attribute based perceptual map using discriminant analysis.
To find the Servqual score towards different attributes of fairness cream in accordance to kano’s model.
To determine the characteristics of targeted population which affect their choice of brand through Factor Analysis.
To determine the statistical significance of the choice of Brand with its