Consumer Perception Towards Hero Honda Bikes
CONTENTS
CHAPTER NO CHAPTER NAME PAGE NO.
CHAPTER-I: INTRODUCTION 1-
* Introduction * Nature & scope of the study * Objectives of the study * Research Methodology * Need for the study * Limitations of the study
CHAPTER-II: LITERATURE REVIEW
CHAPTER-III: PROFILE
* Industry profile * Company profile
CHAPTER-IV: DATA ANALYSIS & INTERPRETATION
CHAPTER-V: FINDINGS SUGGESTIONS CONCLUSION
ANNEXURE BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION
Consumer perception theory is any attempt to understand how a consumer's perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do, and how to influence these decisions. Usually, consumer perception theory is used by marketers when designing a campaign for a product or brand. However, some people study consumer perception in order to understand psychology in a much more general sense.
Perception
In general psychological terms, perception is our ability to make some kind of sense of reality from the external sensory stimuli to which we are exposed. Several factors can influence our perception, causing it to change in certain ways. For example, repeated exposure to one kind of stimuli can either make us oversensitive or desensitized to it. Additionally, the amount of attention we focus on something can cause a change in our perception of it.
Branding
A brand, or a brand name, is the attempt to impose some kind of identifying feature on a product or service so that it is easily recognized by the general public. A brand is oftentimes associated with an image, a set of expectations or recognizable logo. The goal of a brand is to set a product or service apart from others of its kind, and influence the consumers to choose the product over similar products simply because of its associations.
CHAPTER NO CHAPTER NAME PAGE NO.
CHAPTER-I: INTRODUCTION 1-
* Introduction * Nature & scope of the study * Objectives of the study * Research Methodology * Need for the study * Limitations of the study
CHAPTER-II: LITERATURE REVIEW
CHAPTER-III: PROFILE
* Industry profile * Company profile
CHAPTER-IV: DATA ANALYSIS & INTERPRETATION
CHAPTER-V: FINDINGS SUGGESTIONS CONCLUSION
ANNEXURE BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION
Consumer perception theory is any attempt to understand how a consumer's perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do, and how to influence these decisions. Usually, consumer perception theory is used by marketers when designing a campaign for a product or brand. However, some people study consumer perception in order to understand psychology in a much more general sense.
Perception
In general psychological terms, perception is our ability to make some kind of sense of reality from the external sensory stimuli to which we are exposed. Several factors can influence our perception, causing it to change in certain ways. For example, repeated exposure to one kind of stimuli can either make us oversensitive or desensitized to it. Additionally, the amount of attention we focus on something can cause a change in our perception of it.
Branding
A brand, or a brand name, is the attempt to impose some kind of identifying feature on a product or service so that it is easily recognized by the general public. A brand is oftentimes associated with an image, a set of expectations or recognizable logo. The goal of a brand is to set a product or service apart from others of its kind, and influence the consumers to choose the product over similar products simply because of its associations.