Consumer Perception Towards Verka Milk and Milk Products in Gurdaspur and Pathankot
CHANDIGARH GROUP OF COLLEGE
SUMMER TRAINING REPORT
ON
CONSUMER PERCEPTION TOWARDS VERKA MILK
IN CITY GURDASPUR AND GURDASPUR
[pic]
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION
SESSION: 2011 –12
STUDENT:
Pankaj Salaria
Roll No. 1172839
MBA – IIIrd Sem.
TRAINING PLACE:
Milk Plant Gurdaspur
TRAINING DATE:
7/05/2012 TO 22/06/2012
SUBMITTED TO:
Lect.
ACKNOWLEDGMENT
In a dynamic & complex & marketing environment theoretical concepts & class room teaching alone are not enough to impart professional knowledge & skills to the future managers. In this regard, I feel quite indebted to department of business management of Punjab Technical University, for providing me with a tremendous opportunity to nourish my knowledge & skill & getting me exposed to the philosophies & psychologies behind the complex cooperate world & marketing environment.
It is quite heartening to not about the successful completion of my training & the report. But without the efforts, support & co-operation of various person, this result may not have been possible so I feel that this report would be incomplete without thanking the people who helped me in completion of the training report.
I am heartily thankful to Balbir Singh andM.K Madan (Marketing Dir.) for his since & devoted guidance during the training. I would also like to thank all the employee of marketing department and all other departments who gave me grateful to the respondent for parting their valuable their & information to make this project a success.
Pankaj Salaria
PREFACE
In an institute a student learns about theoretical concept. But in the present day scenario, environment surrounding the business is complex & dynamic & industries are so much diversified & diversified & specialized that it requires mangers to be wholesomely nourished with knowledge & skills in their respective fields of specialization. Exposure is the
SUMMER TRAINING REPORT
ON
CONSUMER PERCEPTION TOWARDS VERKA MILK
IN CITY GURDASPUR AND GURDASPUR
[pic]
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION
SESSION: 2011 –12
STUDENT:
Pankaj Salaria
Roll No. 1172839
MBA – IIIrd Sem.
TRAINING PLACE:
Milk Plant Gurdaspur
TRAINING DATE:
7/05/2012 TO 22/06/2012
SUBMITTED TO:
Lect.
ACKNOWLEDGMENT
In a dynamic & complex & marketing environment theoretical concepts & class room teaching alone are not enough to impart professional knowledge & skills to the future managers. In this regard, I feel quite indebted to department of business management of Punjab Technical University, for providing me with a tremendous opportunity to nourish my knowledge & skill & getting me exposed to the philosophies & psychologies behind the complex cooperate world & marketing environment.
It is quite heartening to not about the successful completion of my training & the report. But without the efforts, support & co-operation of various person, this result may not have been possible so I feel that this report would be incomplete without thanking the people who helped me in completion of the training report.
I am heartily thankful to Balbir Singh andM.K Madan (Marketing Dir.) for his since & devoted guidance during the training. I would also like to thank all the employee of marketing department and all other departments who gave me grateful to the respondent for parting their valuable their & information to make this project a success.
Pankaj Salaria
PREFACE
In an institute a student learns about theoretical concept. But in the present day scenario, environment surrounding the business is complex & dynamic & industries are so much diversified & diversified & specialized that it requires mangers to be wholesomely nourished with knowledge & skills in their respective fields of specialization. Exposure is the
Bibliography: 1) Sharma D.D. “Marketing Research” Sultan Chand & Sons, New Delhi, (1995). 2) Sontaki K. Gupta, Rosy Joshi “organization Behavior”, Kalyani Publishers. New Delhi (1996). 3) Kotler Philip “Marketing Management”, Prentice Hall of India Pvt. Ltd, New Delhi (1986). 4) Information from organizational prospectives.