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Consumer Perceptions Differ as per Region

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Consumer Perceptions Differ as per Region
Institute of business management | DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS, SPECIFIALLY PEDIASURE. | Methods in Business Research | | Muhammad Bilal Arif
SaharAnum IqbalAhetezaz HaloFaiz Mehmood | 12/10/2012 |

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Contents Acknowledgment 3 Abstract 4 Introduction 5 Statement of Problem 6 Significance of Problem/ Purpose 6 Statement of Hypothesis 6 Limitations 6 Literature Review 7 In order to write this literature review we had to take out journals and articles from a lot of areas the reason being that there are almost no similar researches done considering this topic. Even if researches are done they tend to cater to the perceptions of westerners or people which are not belonging to the Pakistani society. In order to conduct and use whatever information we could get there were 3 pieces of materials used to conduct this review. The researches that we have found are concerning similar products that is why we have used these. Each of these researches has been combined with our research and then we have written down the Literature review. If we go along well see what is the motive of our research and what do we want. 7 Design of study 10 I. Problem Definition and Hypothesis Formulation 10 II. Gathering Data 11 III. Sources of Data 16 IV. Research Instrument 17 SUMMARY AND CONCLUSIONS 18 RESTATEMENT OF PROBLEM 18 DESCRIPTION OF PROCEDURES 18 MAJOR FINDINGS 19 RECOMMENDATIONS 19 BIBLIOGRAPHY 21 APPENDIX 22 Abbott Nutrition 22 Questionnaire 22 Product Comparison 1

Acknowledgment

We would first like to thank the Almighty Allah for giving us the strength and endowing us with the privilege of completing term report on the “DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS, SPECIFIALLY PEDIASURE.”
We are also extremely thankful to our mentor and

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