Preview

Consumer Preference

Satisfactory Essays
Open Document
Open Document
307 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Preference
Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction
A Jamal, MMH Goode - Marketing Intelligence & Planning, 2001 - emeraldinsight.com
... According to Mintel (1999), branding in the precious jewellery market largely exists in the ... customers who generally had a high income level with more preference towards precious jewellery ...
The sample was then selected from each strata randomly using the customer profiles of ...
Cited by 108 Related articles BL Direct All 3 versions Cite
Consumers' product evaluation: A study of the primary evaluative criteria in the precious jewellery market in the UK
A Jamal, M Goode - Journal of Consumer Behaviour, 2006 - Wiley Online Library
... name and country of origin than one who is not very keen on buying well-known branded products. ...
Journal of Consumer Behaviour Vol ... which showed that these cities comprised customers who generally had a high-income level with more preference towards precious jewellery ...
Cited by 25 Related articles BL Direct All 2 versions Cite
[PDF] from teresas.in
[PDF] A Study On Jewellery Preference with Special Reference To Branded Jewellery
S Davis - 2011 - dspace.teresas.in
... this is what Maya, one who represents the modern working women, commends about her jewellery preference. ... and modern, the designs reflect the change in the attitude towards jewellery; from heavy ... The main objectives of the study are - - .To find out the 'consumer outlook on ...
Cite
[PDF] from rvsimsr.ac.in
[PDF] A Study on Customer Preference and Satisfaction towards Gold Jewellery
ML Priya, S Suganya - RVS Journal of Management - rvsimsr.ac.in
... To meet the needs of the customers according to changing trends, it is important to focus on all the aspects such as quality, pricing, branding strategy and more importantly knowing customers ...
A Study on Customer Preference and Satisfaction towards Gold Jewellery◆ 29 ...
Related articles All 4
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    '4th Void' By Alex Horton Analysis
    • 186 Words
    • 1 Page

    '4th Void' By Alex Horton Analysis

    In the 4th paragraph of this essay, the author, Alex Horton explains how his feelings and memories can never fully be realized in a piece of jewelry no matter the care put into its creation. For his example, the metal bracelet he refuses to take off for anyone bears the date of his friend’s death on a shared battlefield years ago. In the beginning, it seems he is almost upset by the simple sterility of the ordering website’s ease of use and the removal of emotion until seeing the finished product. Alex mentions it sometimes may only be redundant and questions how insignificant it is when measured against what he remembers of that person and that fateful day in Iraq. Unfortunately, while it does serve as a daily reminder of the importance of…

    • 186 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Jaguundi Habitat Destruction
    • 132 Words
    • 1 Page

    Jaguundi Habitat Destruction

    In the next period, materials and shapes of amulets were believed to bring good luck to the owners. Therefore, a joy of adorning one’s body, beliefs in omens, and the purposes are all significantly correlated with jewelry crafting.…

    • 132 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Belles Montres Research Paper
    • 755 Words
    • 4 Pages

    Belles Montres Research Paper

    Jewelry is not only considered a status symbol, but a reflection of someone’s taste. A woman’s craze for jewelry is a universally known fact. Women look more beautiful, confident, and graceful when wearing jewelry. In most cases, it enhances the beauty of an outfit and overall personality. Whether it’s a toned down, simplistic style, or an extravagant and vibrant look, jewelry can be a woman’s way of expressing herself without saying a word.…

    • 755 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    15 Basic Appeals
    • 423 Words
    • 2 Pages

    15 Basic Appeals

    8. Need for prominence- we want to be admired and respected; to have high social status. Tasteful china and classic diamonds offer this potential.…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Writers Goal
    • 613 Words
    • 3 Pages

    Writers Goal

    I agree that the writer’s goal was accomplish because through symbolism of a necklace, Maupassant was able to reveal the moral of the story. We see in the story that the main character who was obsessed with her look wasn’t satisfied with her life. She had a good husband who cared for her and did everything to make her happy. She did not see that. This can be applied to reality in the sense that we get caught up with what we look like or what we are wearing, that we go to lengths to make it happen. Through the symbol of a necklace, the author was able to convey to the readers the theme that vanity is worthless and there’s a price to pay for vanity and that we should be grateful for what we have.…

    • 613 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Great Depression
    • 845 Words
    • 3 Pages

    The Great Depression

    Our country has emerged from what seemed a small rebellious idea, to a glorious nation that stands as an idol with an envied concept of freedom and even lifestyles. It stands as one of the top five nations in the whole world, and what a wonderful homeland it is. But, the fight to achieve that status was extremely perplexing and was not given, but instead fought for. One of the many challenges was the “great depression” of the 1930’s that brought Americans to their knees. This harsh event swept over the nation with such a devastating and dark cloud that struck great fear and hopelessness into millions of citizen’s hearts, an event that will be remembered for many generations. The exact cause that began the entirety of the event is still argued even today, but it’s easy to see traces of many events leading and contributing to the great downfall. Among many of the events are: Farm failures, bank failures, stock market crash, poor government interaction, and far too many lower-class people.…

    • 845 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Blue Nile and Diamond Retailing
    • 2130 Words
    • 9 Pages

    Blue Nile and Diamond Retailing

    Tiffany, which opened in 1834, is an independent, specialty jeweler that offers premium-priced diamond rings, gemstone and fine jewelry, watches, and crystal and sterling silver serving pieces. Tiffany’s exclusivity and prestigious brand image, extensive service, and fashionable locations allow it to maintain and gain luxury market share domestically and globally. In contrast, Zales, a specialty retailer of diamond fashion jewelry and diamond rings in the U.S. since 1924, has high name-brand recognition and appeal to value-conscious shoppers. Zales’ chain of…

    • 2130 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Blue Nile Case Study
    • 1166 Words
    • 5 Pages

    Blue Nile Case Study

    1. Looking into the future, the cost of products, a well executed customer service along with information about products, web platforms, lean operating, fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough to research before purchasing; this ensures a company needs to have accurate, well organized information regarding their products. Being an online retailer, a company needs to provide all the same factors as a storefront would, giving the consumer the same experience online. With this comes comfort for the consumer making big purchases online. A good justification of this is what Blue Nile’s CEO stated…

    • 1166 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Clutter In America
    • 135 Words
    • 1 Page

    Clutter In America

    Jewelry has been an ever-present part of the human civilization. We receive these gifts as a sort of a special occasion or a person. Over the years, people are filled with materialistic things that become their sentimental clutter. For this reason, there are individuals that fill their homes…

    • 135 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Tiffany & Co
    • 1514 Words
    • 7 Pages

    Tiffany & Co

    With increasing global concern over conflict diamonds, it’s hard to see how Tiffany & Co. will be able to maintain its once sterling brand image against such reports. Chief Executive Michael Kowalski stated he’d like his clientele’s focus “to be on the quality of the diamond ring, not how it came to be.” Here is a CEO who does not understand the paradigm shift that we are living today: customers want both excellent diamonds and to know where they come from.…

    • 1514 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chocolate Package Design Combined with Price Setting:
    • 2561 Words
    • 11 Pages

    Chocolate Package Design Combined with Price Setting:

    Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, & Thomas, 2010), firms are shifting their efforts from concrete product characteristics towards less concrete ones such as package designing. This trend towards aesthetics in product differentiation may be based on the insight that aesthetic designs seem to trigger certain positive responses in consumers such as an immediate desire to own the product (Norman, 2004); an increased inclination to show off and care for that…

    • 2561 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Amber Sceats Case Study
    • 755 Words
    • 4 Pages

    Amber Sceats Case Study

    She collected all her drawings that she wished to create kept in a scrapbook. Amber always had an an interest in ethnic jewellery from different countries around the world and fashion and style from the 16th century. She exclaims its still like when she was a child she's lays out materials and plays around with them till she gets a killer design. Amber’s mother and grandfather are also a big inspiration to her, her grandfather developed one of the most noted watch companies. Similarly, like any mother Janette has always supported Ambers toughest times and helped her through every aspect of life. ‘I adore both of them’ she…

    • 755 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    DIGITAL JEWELRY
    • 2060 Words
    • 9 Pages

    DIGITAL JEWELRY

    What is jewelry? Basically, jewelry is a form of personal adornment, manifesting itself in the form of rings, necklaces, brooches, bracelets, etc. but it has very little practical purposes. Jewelry differs from other items of personal adornment in that it has no other purpose than to look appealing. And so, the researchers are looking for a change, the way we think about the beads and bobbles we wear.…

    • 2060 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Assignment 2 Factors Affecting Market
    • 2061 Words
    • 8 Pages

    Assignment 2 Factors Affecting Market

    While at a local women’s retail store, came across an interesting leather necklace that caught my attention. As I moved closer to view the item, I was sure the accessory belonged to one of the popular designers and was quite expensive. Once I reached the shelf were the item was display; I saw the designer name “Heaven’s Creations”; an unknown product designer. The necklace was quite a show stopper, extraordinary looking and not to mention affordable. The off-brand’ designer’s line is unique because the pieces are all “one of a kind”--no replicas However, I was informed that the designer does design commission jewelry. I most say that if all future accessory ornaments of the unknown designer’s are as exquisite and show stopping as this leather necklace, the designer will not be off-brand for long. Jewelry, Apparel and Accessories products fall into the category of high involvement/emotions. These are products for which the buyer is prepared to spend considerable time and effort in searching. When marketing this jewelry line, I am going mimic existing campaigns as jewelry is a billion-dollar industry employing millions of people around the world, and costume jewelry has a large piece of this pie. Ever since the economy became more global, consumers have been affected by this fast evolving industry. Towards the late 1980’s, several large retailers dominated the fashion accessory business. In the fast evolving fashion industry even the best plans and activities can be diluted by economic change, consumer behavior and the actions of competitors.…

    • 2061 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    The Demand And Supply Analysis Of Gold
    • 1233 Words
    • 5 Pages

    The Demand And Supply Analysis Of Gold

    Gold is a precious metal which holds great value. It is yellowish in colour and it is used in making jewels and other valuable assets. It represents a store of wealth and economic strength to the world and is a strong force in international monetary command. Gold is the “backbone of all economies” (Baber et al., 2015, p. 1). The investment role of gold has become significant in recent times after the 2008 financial crisis. The gold possesses strong, imperishable, admirable shine. The metal as been used for decades as jewelry, and decoration ornaments. It is difficult to obtain; for this reason it has gained high standards and regards in many culture. It is also used in manufacturing and dentistry (Fei & Adibe , 2010).…

    • 1233 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics