consumer preference

INTRODUCTION
T
O
THE
STUDY
In
this research, I have to survey and find out how frequently and how much chocolate do people consume, whether they buy small, big or family pack. The comparative study of chocolates between CADBUR
Y
and
NESTLE
helps in product development and improvement in launching of new product.
Reason
for selecting the
T
opic is that, everybody knows that “Customer is a king of
Market.”
There was a time years ago, whatever the seller produces, he sells in the market and the customer has to buy the same.
But
in the current scenario due to the keen competition in the market, the situation has changed. Now seller has to produce what customers want, to sustain in the market.
In
the same way to know what customer wants, one has to observe the behavior of the customer
.
This is the reason why this topic is given importance for selection. Once marketer understands the mentality
,
thought process and reaction for certain product, he can easily grab the market share. Sales are lar gely bases on the
Customers
then the product and services of fered by the marketer .
Comparative
research is the act of comparing two or more things with a view to discovering something about one or all of the things being compared.
Comparative
study helps to evaluating our strength and weakness with other competitor in same sector .
After
this research, I would come to know how people perceive these products on variables like price, quality
,
advertisement, taste, packaging, brand, loyalty
,
etc.
I
also would come to know which particular brand of chocolate is most preferred by the people of dif ferent age group.
Consumer
Preference-
All
marketing starts with the consumer
.
So consumer is