consumer promotion survey at hyperstar
Masses:
Masses mostly includes people aged above 25, most of them are either working or housewives.
Youth:
Includes majorly students aged between 16-25
Masses
Youth
Awareness
Housewives were not aware from the word as to what consumer promotion (cp) mean.
Comparatively, males were aware of the word and considered it as a promotion for good loyal clients.
After explaining they could explain consumer promotion as an offering for the consumers mainly like sales, discounts, coupons.
They prefer CP usually in the start of the month due to enough salary and shopping, usually in the first 15 days.
They think collectively that the companies are doing for their own profit as well as for customer benefit.
Respondents aged 16-19 were seen as not clear about CP.
Above 20 could explain it as an offering more specifically as sales or discounts only.
Prefer CP in occasions or festivals as they tend to shop occasionally only, especially in case of males
Believe companies do for their own profit
Effective or not
Avail CP majorly in-stores, able to recall quite a few offers.
They are usually persuaded through television advertisements, newspapers, and in-store promotions.
They don’t really tend to bother and look upon a confused or a vague advertisement offering/terms& conditions.
Males prefer bumper prizes and bundle package more as they believe worth spending money or time on such offers.
In-store are more preferred as they only have TVC or newspapers as source so not really aware much or updated.
Persuaded mainly through social media, TVC and mobile marketing.
Recommend an offer if it’s good or even bad.
Prefer more bundle package offer and coupons due to incentive and added value.
Don’t care about terms and conditions as they are not attracted to offers like contest.
As for coupons, they prefer them more and terms are clear.
Could recall current leading CP mentioned in survey, like for pepsi 5rs off is not much pleasing for them.
Girls aged
Masses mostly includes people aged above 25, most of them are either working or housewives.
Youth:
Includes majorly students aged between 16-25
Masses
Youth
Awareness
Housewives were not aware from the word as to what consumer promotion (cp) mean.
Comparatively, males were aware of the word and considered it as a promotion for good loyal clients.
After explaining they could explain consumer promotion as an offering for the consumers mainly like sales, discounts, coupons.
They prefer CP usually in the start of the month due to enough salary and shopping, usually in the first 15 days.
They think collectively that the companies are doing for their own profit as well as for customer benefit.
Respondents aged 16-19 were seen as not clear about CP.
Above 20 could explain it as an offering more specifically as sales or discounts only.
Prefer CP in occasions or festivals as they tend to shop occasionally only, especially in case of males
Believe companies do for their own profit
Effective or not
Avail CP majorly in-stores, able to recall quite a few offers.
They are usually persuaded through television advertisements, newspapers, and in-store promotions.
They don’t really tend to bother and look upon a confused or a vague advertisement offering/terms& conditions.
Males prefer bumper prizes and bundle package more as they believe worth spending money or time on such offers.
In-store are more preferred as they only have TVC or newspapers as source so not really aware much or updated.
Persuaded mainly through social media, TVC and mobile marketing.
Recommend an offer if it’s good or even bad.
Prefer more bundle package offer and coupons due to incentive and added value.
Don’t care about terms and conditions as they are not attracted to offers like contest.
As for coupons, they prefer them more and terms are clear.
Could recall current leading CP mentioned in survey, like for pepsi 5rs off is not much pleasing for them.
Girls aged