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Consumer Purchase Behaviour Towards Green Products Case Study

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Consumer Purchase Behaviour Towards Green Products Case Study
3.4. INFLUENCE OF CONSUMER’S ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS
To analyze the influence of consumer’s attitude on purchase behaviour towards green products, the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products
Consumer’s Attitude Regression Coefficients t-value Sig
Constant 33.708** 19.019 .000
I like the idea of green products (X1) .361 1.490 .137
I am favourable for green products (X2) .589** 5.393 .000
I am familiar with green products (X3) .541** 5.519 .000
I know the importance of green products (X4) -.124 .590 .555
I am eager to know more about green products (X5) 1.114** 6.215 .000
I like the package of green products (X6) .489* 2.290 .022
I understand the information on green packaging (X7) .647** 4.562 .000
I have good image of companies producing green products (X8) .795** 7.593 .000
I pay attention to advertisements of green products (X9) .251* 1.932 .034
I believe in the advertisements of green products (X10) .392** 4.141 .000
I am willing to pay a premium price for green products(X11) .467** 4.477 .000
The quality of green products conforms my expectations(X12) -.040 .183 .855 …show more content…
The results reveal that there is significant difference between socio-economic status of consumers and their attitude towards green products except gender and attitude towards green
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