Consumer purchase decision
Consumer Purchase Decision
Ronessa Frederick
Grantham University
Consumer Purchase Decision
Influences such as cultural, social, psychological, and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing how products or services can impact is very important to consumers. Marketers must have effective advertising skills to grab consumers attention. “Consumers preferences are constantly changing”(Lamb, Hair, McDaniel 2013) and this is why it is important to fully understand the needs and wants of consumers. The consumer purchase decision is a series of stages a consumer goes through before considering purchasing a product. “Need recognition occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision-making process.”(Lamb, Hair, McDaniel 2013) In the restaurant business, it is more of a want than a need for consumers therefore marketing managers must advertise and promote their product to the best of their abilities so that the consumer would really want to purchase their products. “After Recognizing a need or want, consumers search for information about the various alternatives available to satisfy it.”(Lamb, Hair, McDaniel 2013) When it comes to restaurants you would mostly go by word of mouth about how the food products may taste, the quality, quantity and price of products. Consumers also may remember previous encounters with these products. For example, a friend came by your house to visit and brought food from a specific restaurant and by thinking about what you want to eat the thought about the food being good from that restaurant came to mind.
Ronessa Frederick
Grantham University
Consumer Purchase Decision
Influences such as cultural, social, psychological, and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing how products or services can impact is very important to consumers. Marketers must have effective advertising skills to grab consumers attention. “Consumers preferences are constantly changing”(Lamb, Hair, McDaniel 2013) and this is why it is important to fully understand the needs and wants of consumers. The consumer purchase decision is a series of stages a consumer goes through before considering purchasing a product. “Need recognition occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision-making process.”(Lamb, Hair, McDaniel 2013) In the restaurant business, it is more of a want than a need for consumers therefore marketing managers must advertise and promote their product to the best of their abilities so that the consumer would really want to purchase their products. “After Recognizing a need or want, consumers search for information about the various alternatives available to satisfy it.”(Lamb, Hair, McDaniel 2013) When it comes to restaurants you would mostly go by word of mouth about how the food products may taste, the quality, quantity and price of products. Consumers also may remember previous encounters with these products. For example, a friend came by your house to visit and brought food from a specific restaurant and by thinking about what you want to eat the thought about the food being good from that restaurant came to mind.
References: Charles W. Lamb, Joe F. Hair, Carl McDaniel (2013) MKTG 6: 6th Edition (pg. 83, 84, 85, 94, 98)