Consumer Research for Efes
HISTORY OF EFES PİLSEN 2
MISSION OF EFES PİLSEN 2
VISION OF EFES PİLSEN 2
OUR VALUES 2
FUNDAMENTAL STRATEGIES FOR ACHIEVING OUR VISION AND MISSION 3
THE MARKETING CONCEPTS EFES PİLSEN PERFORMS 3 THE PRODUCTION CONCEPT: 3 THE PRODUCT CONCEPT: 3 THE SELLING CONCEPT: 3 THE MARKETING CONCEPT: 3 THE SOCIETAL MARKETING CONCEPT: 3
THE MAIN PRODUCTS OF EFES PİLSEN 4 PİLSEN 4 LİGHT 4 DARK 4 EXTRA 5 FIÇI 5
EFES PİLSEN’S SALES 5
PERCENTAGES OF CUSTOMERS’ BEER TYPE CHOICES 5
BCG MATRIX OF EFES PİLSEN 6 DOGS: 6 CASH COWS: 6 QUESTION MARK: 7 STARS: 7
PRODUCT EXPENSION GRID OF EFES PİLSEN 7 MARKET PENETRATION: 7 PRODUCT DEVELOPMENT: 8 MARKET DEVELOPMENT: 8 DIVERSIFICATION: 8
CUSTOMER WELFARE 8
CONSUMER BUYING BEHAVIOR OF EFES PİLSEN 9 Complex buying behavior 9 Dissonance - Reducing buying behavior 9 Habitual Buying behavior : 9 Variety – Seeking Buying behavior : 9
DEFINING AND SPECIFYING THE SEGMENTS OF PRODUCT 9 Geographic Segmentation: 9 Demographic Segmentation: 10 Psychographic Segmentation: 10 Behavioral Segmentation: 10
Demographic Variables That We Used In Our Survey 11
SELECTING TARGET MARKETS 11
DEVELOPING THE POSITIONING STATEMENT 29
DEVELOPING THE POSITIONING STATEMENT OF EFES PİLSEN 30
THE MOST IMPORTANT ENVIRONMENTAL FACTORS AFFECT CONSUMERS BUYING BEHAVIOR 30
ANADOLU EFES BİRACILIK VE MALT SANAYİ A.Ş.
HISTORY OF EFES PİLSEN
The Most known beer brand of Turkey,Efes Pilsen,is in the way of being a world brand since it has been produced by Anadolu Grubu in İstanbul and İzmir in 1969.Under the name of Efes Pilsen, the brand serves its taste to people in Germany,France,Russia,United States Of America and all over the world which takes it roots and taste from anatolia.
Efes Group has five beer producing facilities in İstanbul,İzmir,Ankara,Adana and Lüleburgaz.Also it has a malt factory in Afyon and hop factory in Çumra.
MISSION OF EFES PİLSEN
To help to
MISSION OF EFES PİLSEN 2
VISION OF EFES PİLSEN 2
OUR VALUES 2
FUNDAMENTAL STRATEGIES FOR ACHIEVING OUR VISION AND MISSION 3
THE MARKETING CONCEPTS EFES PİLSEN PERFORMS 3 THE PRODUCTION CONCEPT: 3 THE PRODUCT CONCEPT: 3 THE SELLING CONCEPT: 3 THE MARKETING CONCEPT: 3 THE SOCIETAL MARKETING CONCEPT: 3
THE MAIN PRODUCTS OF EFES PİLSEN 4 PİLSEN 4 LİGHT 4 DARK 4 EXTRA 5 FIÇI 5
EFES PİLSEN’S SALES 5
PERCENTAGES OF CUSTOMERS’ BEER TYPE CHOICES 5
BCG MATRIX OF EFES PİLSEN 6 DOGS: 6 CASH COWS: 6 QUESTION MARK: 7 STARS: 7
PRODUCT EXPENSION GRID OF EFES PİLSEN 7 MARKET PENETRATION: 7 PRODUCT DEVELOPMENT: 8 MARKET DEVELOPMENT: 8 DIVERSIFICATION: 8
CUSTOMER WELFARE 8
CONSUMER BUYING BEHAVIOR OF EFES PİLSEN 9 Complex buying behavior 9 Dissonance - Reducing buying behavior 9 Habitual Buying behavior : 9 Variety – Seeking Buying behavior : 9
DEFINING AND SPECIFYING THE SEGMENTS OF PRODUCT 9 Geographic Segmentation: 9 Demographic Segmentation: 10 Psychographic Segmentation: 10 Behavioral Segmentation: 10
Demographic Variables That We Used In Our Survey 11
SELECTING TARGET MARKETS 11
DEVELOPING THE POSITIONING STATEMENT 29
DEVELOPING THE POSITIONING STATEMENT OF EFES PİLSEN 30
THE MOST IMPORTANT ENVIRONMENTAL FACTORS AFFECT CONSUMERS BUYING BEHAVIOR 30
ANADOLU EFES BİRACILIK VE MALT SANAYİ A.Ş.
HISTORY OF EFES PİLSEN
The Most known beer brand of Turkey,Efes Pilsen,is in the way of being a world brand since it has been produced by Anadolu Grubu in İstanbul and İzmir in 1969.Under the name of Efes Pilsen, the brand serves its taste to people in Germany,France,Russia,United States Of America and all over the world which takes it roots and taste from anatolia.
Efes Group has five beer producing facilities in İstanbul,İzmir,Ankara,Adana and Lüleburgaz.Also it has a malt factory in Afyon and hop factory in Çumra.
MISSION OF EFES PİLSEN
To help to