Consumer Response
Define Consumer Response
Consumer response is the positive or negative feedback a company receives about its products, services or business ethics. A consumer response can be solicited by the company or initiated by a consumer. The response can include a letter or answers to questions about a product or issue within the company. 1. Function * Customer response can help a company improve its overall quality of a product or service. For example, if an automaker desires to know the overall customer satisfaction regarding a new vehicle, it can send surveys to all of its customers. A company can send a postage paid envelope to collect the information. Once the information is collected, the company can then send it to the engineers, sales people and other departments.
Benefits
* A consumer response can benefit a customer and a company. The company benefits because it can gather information needed to enhance or correct a product. For example, if a bookshelf is too difficult for customers to assemble, a company can collect the information and make corrections to the product. Customers benefit from a consumer response because they can voice their opinion about the product and compel a company to modify the product.
Time Frame * There are different types of consumer responses. Among them are surveys, phone inquiries and in-person questionnaires. The surveys include a set of questions about a product or service. There might be multiple choice questions or blank lines for comments. The phone inquiries can include a hotline set up by the company for customers to call or calls made to the customers by representatives of the company. In some cases, the company may send a representative to a public place to find people who have heard about or used the product or service. The representative may ask questions and fill out paperwork provided by the company.
Significance
* A consumer response has been significant in many industries. A cereal
Consumer response is the positive or negative feedback a company receives about its products, services or business ethics. A consumer response can be solicited by the company or initiated by a consumer. The response can include a letter or answers to questions about a product or issue within the company. 1. Function * Customer response can help a company improve its overall quality of a product or service. For example, if an automaker desires to know the overall customer satisfaction regarding a new vehicle, it can send surveys to all of its customers. A company can send a postage paid envelope to collect the information. Once the information is collected, the company can then send it to the engineers, sales people and other departments.
Benefits
* A consumer response can benefit a customer and a company. The company benefits because it can gather information needed to enhance or correct a product. For example, if a bookshelf is too difficult for customers to assemble, a company can collect the information and make corrections to the product. Customers benefit from a consumer response because they can voice their opinion about the product and compel a company to modify the product.
Time Frame * There are different types of consumer responses. Among them are surveys, phone inquiries and in-person questionnaires. The surveys include a set of questions about a product or service. There might be multiple choice questions or blank lines for comments. The phone inquiries can include a hotline set up by the company for customers to call or calls made to the customers by representatives of the company. In some cases, the company may send a representative to a public place to find people who have heard about or used the product or service. The representative may ask questions and fill out paperwork provided by the company.
Significance
* A consumer response has been significant in many industries. A cereal