Consumer Sales Promotion Techniques C
A
FINAL PROJECT REPORT
ON
“CONSUMER PERCEPTION TOWARDS
ONLINE GROCERY STORES”
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR
MASTER OF MANAGEMENT STUDIES
TO
UNIVERSITY OF MUMBAI
BY
RAINU TANVEER SINGH
SPECIALIZATION: MARKETING
ROLL NO.
40
Batch: 2010-2012
UNDER THE GUIDANCE OF PROF. ANNIE PILLAI
Guru Nanak Institute of Management Studies and Research
MATUNGA, MUMBAI – 400 019
Table of Content
Chapter No.
Topic
Page No.
1
Executive Summary
03
2
Literature Review
05
Industry Introduction
10
Models of E-commerce
12
3.2
Online Shopping In India
14
3.3
Online Grocery Shopping
18
3.3
Indian Players in Online Grocery Shopping
20
3.4
Company Introduction
26
4.1
Hypothesis
27
5.1
Research Objectives
30
5.2
Scope of the research
30
5.3
Limitations
30
5.4
Research Design and Methodology
31
5.5
Sample Design
31
5.6
Sampling Technique
31
5.7
Data Collection Tool Used
32
5.8
Questionnaire
33
Data Analysis
36
7.1
Observations
55
7.2
Recommendations
57
8.1
Conclusion
58
9.1
Biography
60
3.1
3.1.2
Page 2
CHAPTER 1
Page 3
1.1 Executive Summary
Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other
Telecommunication networks.
Analysing the competitive advantage of E-Commerce it is observed that E-Commerce enables simpler, faster and efficient business transactions. For developing country like India,
E-Commerce offer considerable opportunity for growth.
E-commerce leads to a boon for the current economic downturn. As India’s e-commerce market is worth about Rs 50,000 crores in 2011. About 80% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.).
FINAL PROJECT REPORT
ON
“CONSUMER PERCEPTION TOWARDS
ONLINE GROCERY STORES”
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR
MASTER OF MANAGEMENT STUDIES
TO
UNIVERSITY OF MUMBAI
BY
RAINU TANVEER SINGH
SPECIALIZATION: MARKETING
ROLL NO.
40
Batch: 2010-2012
UNDER THE GUIDANCE OF PROF. ANNIE PILLAI
Guru Nanak Institute of Management Studies and Research
MATUNGA, MUMBAI – 400 019
Table of Content
Chapter No.
Topic
Page No.
1
Executive Summary
03
2
Literature Review
05
Industry Introduction
10
Models of E-commerce
12
3.2
Online Shopping In India
14
3.3
Online Grocery Shopping
18
3.3
Indian Players in Online Grocery Shopping
20
3.4
Company Introduction
26
4.1
Hypothesis
27
5.1
Research Objectives
30
5.2
Scope of the research
30
5.3
Limitations
30
5.4
Research Design and Methodology
31
5.5
Sample Design
31
5.6
Sampling Technique
31
5.7
Data Collection Tool Used
32
5.8
Questionnaire
33
Data Analysis
36
7.1
Observations
55
7.2
Recommendations
57
8.1
Conclusion
58
9.1
Biography
60
3.1
3.1.2
Page 2
CHAPTER 1
Page 3
1.1 Executive Summary
Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other
Telecommunication networks.
Analysing the competitive advantage of E-Commerce it is observed that E-Commerce enables simpler, faster and efficient business transactions. For developing country like India,
E-Commerce offer considerable opportunity for growth.
E-commerce leads to a boon for the current economic downturn. As India’s e-commerce market is worth about Rs 50,000 crores in 2011. About 80% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.).