Consumer Survey
Consumer Survey
A few questions about the snack you eat
1) Are you a regular consumer of packaged snacks of brands like Frito
Lays, Kurkure, Haldiram, Pringles, Bingo etc?
2)Please indicate your sex.
Male
Female
3 Of the following, which is your most preferred brand of packaged salted snacks?
Frito Lays
Bingo mad angles
Haldiram Namkin
Cheetos
Kurkure
Pringles
Other, please specify
4 What is it that makes you prefer a particular brand?
Brand Name
Variants offered
Price
Anything, which is easily available
Taste
Survey Page 1
5 Where would Bingo figure in your list of preferred snacks?
6 When are you most likely to consume salted packaged snacks? Morning (I am not a fitness freak, I'd rather have chips than corn flakes)
Afternoon (The most handy and easy to carry snack)
Night, Evening
All through the day
Chips are way too oily to fit in my diet regime
7 Something to ponder upon, what medium is most likely to influence your decision in selecting a snack?
Snazzy advertisements in print and electronic media
Your favorite movie star and cricket team captain endorsing the product
Peer reviews and peer preferences
Visibility and availability in the market
Other, please specify
8 What is the one thing that differentiates Bingo mad angles from the rest, if at all anything does?
Taste
The 8-plus varieties in which it is available
Availability at every single retail outlet, anywhere in the country Quality, quantity and pricing
Advertisements
Survey Page 2
A few questions about the snack you eat
9 What is your weekly expenditure on branded snacks?
>Rs 200
Rs 100-200
Rs 50-100
<Rs 50
10 What is the one change in the product that would make you a Bingo loyalist? Any suggestions you got for the brand and the
A few questions about the snack you eat
1) Are you a regular consumer of packaged snacks of brands like Frito
Lays, Kurkure, Haldiram, Pringles, Bingo etc?
2)Please indicate your sex.
Male
Female
3 Of the following, which is your most preferred brand of packaged salted snacks?
Frito Lays
Bingo mad angles
Haldiram Namkin
Cheetos
Kurkure
Pringles
Other, please specify
4 What is it that makes you prefer a particular brand?
Brand Name
Variants offered
Price
Anything, which is easily available
Taste
Survey Page 1
5 Where would Bingo figure in your list of preferred snacks?
6 When are you most likely to consume salted packaged snacks? Morning (I am not a fitness freak, I'd rather have chips than corn flakes)
Afternoon (The most handy and easy to carry snack)
Night, Evening
All through the day
Chips are way too oily to fit in my diet regime
7 Something to ponder upon, what medium is most likely to influence your decision in selecting a snack?
Snazzy advertisements in print and electronic media
Your favorite movie star and cricket team captain endorsing the product
Peer reviews and peer preferences
Visibility and availability in the market
Other, please specify
8 What is the one thing that differentiates Bingo mad angles from the rest, if at all anything does?
Taste
The 8-plus varieties in which it is available
Availability at every single retail outlet, anywhere in the country Quality, quantity and pricing
Advertisements
Survey Page 2
A few questions about the snack you eat
9 What is your weekly expenditure on branded snacks?
>Rs 200
Rs 100-200
Rs 50-100
<Rs 50
10 What is the one change in the product that would make you a Bingo loyalist? Any suggestions you got for the brand and the