Consumerism is the value in spending money to buy or consume goods or services in exchange of the spiritual and ego satisfaction (Lebow, 1955). In other words, consumerists would like to play a buyer role than a producer role, which means they prefer to buy “happiness,” rather than making it by themselves. For instance, if they want to be healthy, instead of exercising and having hygienic food, they would prefer to use the medicine or supplementary food and be confident that if there is a health problem, the doctors can help them because they have a lot of money. Also, if the consumerists want to have good shape, they would favor surgery or diet pills, because it is easy for them to just spend money to get what they want.
The happiness from consuming is not only satisfying
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