Bunting presents an examination made by UK’s National Family and Parenting Institute showed, that 84% of parents believe there is too much marketing aimed at children. She talks about the connecting of the fact that children and teenagers mental health has been impaired over the past 25 years.
Madeleine Bunting also gives us three useful points are given by the National Consumer Council study. NCC point out youngsters knowing the situation, the relationship between parents and child and at last that consumerism appears to be most evident in poorer households. A debate was stimulated by the NCC’s recent study The Shopping Generation, but its publication got lost in the aftermath of the London bombings and the debate got stuck. One of the big issues with cynic culture is mentioned in the text and an alliance among marketers and children disrupts the parent-child relationship. All this leads to mental health problems among youngsters, and they question the whole situation about the young consumers.
This quote sums up Richard North’s opinion on consumerism. Consumerism is not all bad, it is also beneficial. Some people may profit from our abundance. There is a profound sarcastic tone in this sentence,which, I believe, is meant to emphasize how annoyed he is by the way our consumer culture has become considered a bad thing only.
The statement “The clothes we wouldn’t be seen dead in will grace a slum in Nairobi, or be recycled (like our cars) for a new life.” Can be understood in from two point of views. Because on one hand people have to help each other and we, in the western world should help the poor countries around the world. But on the other hand the statement is very discriminating to the lower class. When they say that it will