consumers buying patterns At organized and unorganized retail stores

Gupta and Tandon: Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing

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Changing Consumer Preferences
From Unorganized Retailing
Towards Organized Retailing:
A Study in Jammu
Urvashi Gupta
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012

Produced by The Berkeley Electronic Press, 2012

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Journal of Emerging Knowledge on Emerging Markets, Vol. 4 [2012], Art. 10

Changing Consumer
Preferences From
Unorganized Retailing
Towards Organized
Retailing:
A Study in Jammu
Urvashi Gupta
Baddi University of Emerging Sciences &Technology
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012

T

he retail industry in India is emerging as a one of the largest industries estimated to account for more than 10 per cent of the country’s GDP and around 8 per cent of the employment. Its highly dynamic and fast growing nature has put India on the threshold of a major shake-up to become the next retail boom area. Despite global slow-down and economic recession faced by most of the established as well as developing countries Indian economy has weathered the storm showing a fast track come back on the pre-recession stage.
Retail industry is divided into unorganized and organized sectors. In India, unorganized retailing has been predominantly in the form of local Kirana shops also called Mom-n-Pop stores, owner/ manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. Organized retailing on the other hand refers to licensed retailers, who are registered for sales tax, income tax, etc. including corporate-backed hypermarkets

2012 JOURNAL OF EMERGING KNOWLEDGE ON EMERGING MARKETS ● WWW.ICAINSTITUTE.ORG

http://digitalcommons.kennesaw.edu/jekem/vol4/iss1/10
DOI: 10.7885/1946-651X.1098

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Gupta and Tandon:

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