Consumer’s Perception for Ayurvedic Therapy in Rural Market with Special Reference to Nashik District.
Consumer’s perception for Ayurvedic therapy in rural market with special reference to Nashik district.
From-
Prof. Rajeev V. Sawant
B. Pharm, M. A. (Eco), PGDBM, MMS (Mktg.)
PhD Research Scholar, Tilak Maharashtra Vidyapeeth, Pune
Samarth Group of Institutions, Faculty of Management, Belhe, Pune.
ABSTRACT:-
Ayurveda aims at creating optimal health and well –being through a comprehensive approach that includes mind, body, behavior and environment. Ayurveda proposes maintenance and promotion of positive health and cure of disease through medicine, dietary restrictions and regulated life style. The study was undertaken in the rural market of Nashik district. The questionnaire was administered on 300 respondents (182 Males/118 Females). The valid responses were 282 (178 Males/ 102 Females). Findings about consumer’s perceptions regarding the Ayurvedic Products indicated that 64% people use Ayurvedic Products on regular basis, while 22% are using with other medications, 14% of them have used once or twice. Analysis revealed that, there is no significance difference between male and female consumers on their experience for Ayurvedic products. The rural area consumers know and preferred Ayurvedic products at large.
Key Words – Ayurveda, Rural Market, Preference, Perception, Life style.
Author Details -
Name of Author: Prof. Rajeev V. Sawant
Designation: Professor
Organisation Name & Postal Address for correspondence:
Samarth Group of Institutions, Faculty of Management,
A/P. Belhe, Tal. Junnar, Dist. Pune – 412 410
Author Mobile Number: 9404202534
Author Email Id: rajeev15_sawant@yahoo.com
Consumer’s perception in rural market for Ayurvedic therapy with special reference to Nasik district.
Prof. Rajeev V. Sawant
B. Pharm, M. A. (Eco), PGDBM, MMS (Mktg.)
PhD Research Scholar, Tilak Maharashtra Vidyapeeth, Pune
Samarth Group of Institutions, Faculty of Management, Belhe, Pune.
ABSTRACT:-
Ayurveda aims at creating optimal health and well
From-
Prof. Rajeev V. Sawant
B. Pharm, M. A. (Eco), PGDBM, MMS (Mktg.)
PhD Research Scholar, Tilak Maharashtra Vidyapeeth, Pune
Samarth Group of Institutions, Faculty of Management, Belhe, Pune.
ABSTRACT:-
Ayurveda aims at creating optimal health and well –being through a comprehensive approach that includes mind, body, behavior and environment. Ayurveda proposes maintenance and promotion of positive health and cure of disease through medicine, dietary restrictions and regulated life style. The study was undertaken in the rural market of Nashik district. The questionnaire was administered on 300 respondents (182 Males/118 Females). The valid responses were 282 (178 Males/ 102 Females). Findings about consumer’s perceptions regarding the Ayurvedic Products indicated that 64% people use Ayurvedic Products on regular basis, while 22% are using with other medications, 14% of them have used once or twice. Analysis revealed that, there is no significance difference between male and female consumers on their experience for Ayurvedic products. The rural area consumers know and preferred Ayurvedic products at large.
Key Words – Ayurveda, Rural Market, Preference, Perception, Life style.
Author Details -
Name of Author: Prof. Rajeev V. Sawant
Designation: Professor
Organisation Name & Postal Address for correspondence:
Samarth Group of Institutions, Faculty of Management,
A/P. Belhe, Tal. Junnar, Dist. Pune – 412 410
Author Mobile Number: 9404202534
Author Email Id: rajeev15_sawant@yahoo.com
Consumer’s perception in rural market for Ayurvedic therapy with special reference to Nasik district.
Prof. Rajeev V. Sawant
B. Pharm, M. A. (Eco), PGDBM, MMS (Mktg.)
PhD Research Scholar, Tilak Maharashtra Vidyapeeth, Pune
Samarth Group of Institutions, Faculty of Management, Belhe, Pune.
ABSTRACT:-
Ayurveda aims at creating optimal health and well
References: Bhatt,Dr Arun MD( Med) FICP(Ind) MFPM(UK),President, ClinInvent Research Pvt. Ltd,Mumbai(2008),Ayurvedic Herbal Industry:QUEST for Global Acceptance.