Consumption of Luxury Food: Study of Patisserie and Bakery in Harrods Food Hall, Knightsbridge, London, Uk

Contents

CHAPTER ONE

1. INTRODUCTION………………………………………………………………….. 3

1. OVERVIEW OF HARRODS AND LUXURY FOOD CONSUMERISM……… 3

1.2 RESEARCH QUESTIONS ……………………………………………………… 5

1.3 OBJECTIVES OF THE RESEARCH…………………………………………… 5

1.4 HOW WILL THE OBJECTIVES BE ACHIEVED……………………………….. 6

CHAPTER TWO

LITERATURE REVIEW
2. INTRODUCTION……………………………………………………………………..6

2.1 A THEORY OF LUXURY…………………………………………………………..7
2.2 DEFINITIONS OF LUXURY PRODUCTS, SPECIALITY AND PREMIUM FOODS………………………………………………………………………………......7

2.2.1 LUXURY PRODUCTS…………………………………………………………...7

2.2.2 SPECIALITY OR GOURMET FOODS…………………………………………8
2.2.3 PREMIUM FOODS……………………………………………………………….8
2.2.4 END PRODUCT…………………………………………………………………..8
2.3 FOOD TOURISM ………………………………………………………………….9
2.4 CONSUMER BUYING BEHAVIOUR ………………………………………......10
2.5 CONSUMER BUYING TRENDS………………………………………………...11

CHAPTER THREE
RESEARCH METHODOLOGY………………………………………………………11
3.1 INTRODUCTION………………………………………………………………….11
3.2 RESEARCH PURPOSE………………………………………………………….11

3.3 RESEARCH APPROACH………………………………………………………..13

3.3.1 QUALITATIVE VERSUS QUANTITATIVE RESEARCH……………………13

3.4 SAMPLING TECHNIQUES………………………………………………………14

3.5 POPULATION……………………………………………………………………..14

3.6 RESEARCH INSTRUMENTS……………………………………………………14

3.6.1 PRIMARY DATA………………………………………………………………...15

3.6.2 SECONDARY DATA SOURCES……………………………………………...15

3.6.3 DATA COLLECTION INSTRUMENTS……………………………………….15

3.6.4 INTERVIEWS……………………………………………………………………15

CHAPTER FOUR

4.0 PROPOSED ANALYSIS………………………………………………………….16
4.1 SCHEDULE (SHOWING EXPECTED COMPLETION TIMES)………………………..16

CHAPTER FIVE
ANTICIPATED OUTCOMES…………………………………………………………17

CHAPTER SIX

REFERENCES & BIBLIOGRAPHY…………………………………………………18

Consumption of Luxury Food: Study of Patisserie and Bakery in Harrods Food Hall, Knightsbridge, London, UK

CHAPTER ONE

1. Introduction

This chapter will serve as an introduction to the concept of Luxury food consumerism in

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