Contemporary Business Assignment
Corporate Responsibility and Marketing Strategies
As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. In some models, a firm 's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law. Corporate Responsibility aims to embrace responsibility for corporate actions and to encourage a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. Marketing strategy is kind of goal for increasing sales and achieving a sustainable advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Overview of Apple
Apple is one of the biggest company/organization on the earth. Any corporate or organization final aim is to make profit and grow bigger. However, only profitable concept make organization leads to fail and due to failure of looking towards employee or co-partners also fail. If any company only concentrate on profit or business, it’s likely to be failed. This would be really good if company will start thinking about social responsibility and ethical towards its employee, society, and rest of the world. Company should also think more towards doing ethical work and more responsive towards ideal society.
Apple’s Ethical and Social Responsibilities
Ethical Responsibilities
During recent time Apple come under observation due to ethical and social responsibility adherence and violations and extended hours working strategies. Apple is very famous for its product, innovation and services, as we all know Apple is industry
As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. In some models, a firm 's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law. Corporate Responsibility aims to embrace responsibility for corporate actions and to encourage a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. Marketing strategy is kind of goal for increasing sales and achieving a sustainable advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Overview of Apple
Apple is one of the biggest company/organization on the earth. Any corporate or organization final aim is to make profit and grow bigger. However, only profitable concept make organization leads to fail and due to failure of looking towards employee or co-partners also fail. If any company only concentrate on profit or business, it’s likely to be failed. This would be really good if company will start thinking about social responsibility and ethical towards its employee, society, and rest of the world. Company should also think more towards doing ethical work and more responsive towards ideal society.
Apple’s Ethical and Social Responsibilities
Ethical Responsibilities
During recent time Apple come under observation due to ethical and social responsibility adherence and violations and extended hours working strategies. Apple is very famous for its product, innovation and services, as we all know Apple is industry
References: 1. Apple. (2014, Oct 26). Supplier responsibility. Retrieved from http://www.apple.com/supplier-responsibility/highlights-2014/ 2. By Charles Riley and Sophia Yan @CNNTech December 12, Apple supplier under scrutiny over death. http://money.cnn.com/2013/12/12/technology/apple-pegatron-deaths/