Contemporary Development in Business Management
Introduction:
Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company is Louis C Camilleri and it has 60 manufacturing units worldwide.
The company thus is doing well, with a market of 15.6% worldwide its profits are plummeting every year. So what are the strengths and weaknesses of the company, an analysis:
SWOT analysis of Philip Morris International:
SWOT analysis helps one to fine out the strengths, weaknesses, opportunities and threats of an organization or a company. Strength and weakness are internal to organization whereas opportunities and threats are external. Strength and weakness both related to internal environment of organizations but opportunities and threats are the outsiders and can be evaluated using PESTLE analysis. The followings are the Strengths, weaknesses, opportunities and threats of Philip Morris International.
Strengths:
Strong finance: The Company has a base of strong financial situation. According to its corporate website, its operating income in 2008 was $10,284 million, and its net earnings were 6,890. There was an increase as the same for the year 2007 was $8,894 and 6,038 respectively.
Well established Brands: The Company produces famous brands like Marlboro, L&M, Chesterfield, Philip Morris, Parliament and Virginia Slims. When the product establishes itself as a brand there is a less need of spending money on its promotion.
Strong manpower and employees: The Company boasts of more than 75,000 employees throughout the globe from different culture and ethnicity. With the variety in their workforce there is a variety of
Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company is Louis C Camilleri and it has 60 manufacturing units worldwide.
The company thus is doing well, with a market of 15.6% worldwide its profits are plummeting every year. So what are the strengths and weaknesses of the company, an analysis:
SWOT analysis of Philip Morris International:
SWOT analysis helps one to fine out the strengths, weaknesses, opportunities and threats of an organization or a company. Strength and weakness are internal to organization whereas opportunities and threats are external. Strength and weakness both related to internal environment of organizations but opportunities and threats are the outsiders and can be evaluated using PESTLE analysis. The followings are the Strengths, weaknesses, opportunities and threats of Philip Morris International.
Strengths:
Strong finance: The Company has a base of strong financial situation. According to its corporate website, its operating income in 2008 was $10,284 million, and its net earnings were 6,890. There was an increase as the same for the year 2007 was $8,894 and 6,038 respectively.
Well established Brands: The Company produces famous brands like Marlboro, L&M, Chesterfield, Philip Morris, Parliament and Virginia Slims. When the product establishes itself as a brand there is a less need of spending money on its promotion.
Strong manpower and employees: The Company boasts of more than 75,000 employees throughout the globe from different culture and ethnicity. With the variety in their workforce there is a variety of
References: Hill, C. W. L. (2003) International Business: Competing in the Global Marketplace. 4th Edition. New York: McGraw-Hill/Irwin. Jones, G.R. & George, J.M. (2003) Contemporary Management. 3rd Edition, New York: McGraw-Hill/Irwin. Tayeb, M. (2000) International Business: Theories, policies and practice. Harlow: FT/Prentice Hall Worthington, I. & Britton, C. (2003) The business environment. 4th Edition. Harlow: Prentice Hall http://www.pmi.com/ http://www.ft.com/home/uk http://www.abs-cbnnews.com/business/02/25/10/anti-tobacco-group-expects-intensified-marketing-philip-morris-deal http://www.executivehm.com/media/media-news/infographics/091117-EHM-Smoking.png http://www.pmusa.com/en/cms/Responsibility/Reducing/Reducing_Our_Environmental_Impact/default.aspx http://www.thestreet.com/storycomments/10007704/1/philip-morris-ignores-recession.html