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Contemporary Indian Music

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Contemporary Indian Music
Cultural and Societal influence on Contemporary Indian Music through Mass Media

1. The history of Indian music can be traced back to many centuries. Traditionally, music was a means of communicating prayers for religious purposes and strictly confined to the theatres. However, Indian music has now branched into variousdiverse forms and variesranges from classical to pop. These increasing changes within Indian music These increasing changes within Indian music arecan be directly attributable to an one important evolution of our times, mass media. Many of thethese changes led by mass media have been positive and led to innovations that did not exist before. However, it is believed that are also a series of negative influences that haves caused India’s own enriched music to experience a drastic shift metamorphose into something unrecognizable causing l, in which the listeners toare becomeing less apt to connect with the core values of Indian music that once existed.
2. Ever since the beginning of modern communication technology, it has been easier for people around the world to communicate; this has evidently made the world itself seem like a smaller space. The art of broadcasting has allowed millions of people to be united through one medium, in which they become the common recipients of a particular message. In the contemporary India, television has become the most influential source of medium for mass media, in which it plays an important role in the “social construction of reality” (Morgan, 1990). Therefore, it is believed more appropriate to state that television has indirectly brought change to Indian music through its influence on the social and cultural situations of India.
3. Before outlining the prominent effects on India’s music, it is significant to indicate the reasons pertaining to the strong influence of television on developing nations, such as India. Firstly, television has become a common household item due to its relatively inexpensive

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