Contemporary Issues in Strategic Marketing

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MASTER OF BUSINESS ADMINISTRATION

AWARDED BY NOTTINGHAM TRENT UNIVERSITY

ASSIGNMENT SUBMISSION FORM

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Name of Student: Atal khan

Student Registration Number: 101098

Module Name: contemporary issues in strategic marketing

Module Number: 9th

Assignment Title: case study on Nims aparel

Submission Due Date: 09 03 / 2008

Student’s Electronic Signature: ATAL KHAN

Word count: 4857

Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme

Table of contents: 1.Executive summary ………………………………………………………3 2.Current situations and trends ……………………………………………...4 2.1.Five force model Analysis ………………………………………4-6 2.2.PEST LID analysis ………………………………………………6-8 2.3.Swot analysis ……………………………………………………8 2.4.Marketing Mix analysis …………………………………………9 3.Perfomance review ………………………………………………………..10 3.1.Review organization accomplishments…………………………10 3.2. Availed learning opportunities ……………………………………10 3.3. Provided value to distirbuters & frachises ……………………….10 4.Key issues …………………………………………………………. 11-12 4.1.Key issues with in industry ………………………………………11 4.2.Key issude in organization ……………………………………….11 4.3.How these issues can affect Nims apparel ……………………….12 5.Objectives ………………………………………………………………….12-13 5.1.Long term objectves ……………………………………………..12 5.2.Short term objectives

References: 1. Tuomi, I. (2002). Networks of Innovation: Change and Meaning in the Age of Internet. Oxford: Oxford University Press. 3. Senge, Peter. The Fifth Discipline: The Art & Practice of the Learning Organization, Doubleday-Currency, 1990. 8. John. A. P, 2002,Strategic Management: Formulation, Implementation, and Control, No 8 9