Contemporary Marketing NOKIA

Contemporary Marketing: NOKIA

Nikolas Stavridis - 77094447
Shivam Parashar - 77154872
Hareshwer Saravanan - 77155974
Puneet Hooda - 77154871
Shivani Subramanian - 77152702

Masters of Business Administration
Faculty of Business & Law

Table of Contents

Executive Summary
1. Introduction
2. Nokia’s Marketing Strategy
2.1. Why Nokia’s Marketing Strategy Failed?
2.1.1. Nokia’s Value Proposition (or lack of it)
2.1.2. Nokia’s Marketing Strategy
2.2. Marketing Mix or 4P’s of Marketing:
2.2.1. Product:
2.2.2. Place:
2.2.3. Price
2.2.4. Promotion
3. Nokia’s Marketing Audit:
3.1. Porter’s Five Forces:
3.1.1. Barriers to Entry
3.1.2. Power of Buyers
3.1.3. Power of Supplier
3.1.4. Threat of Substitute
3.1.5. Rivalry amongst Competitors
3.2. PESTEL
3.2.1. Political Factors
3.2.2. Economic Factors
3.2.3. Social Factors
3.2.4. Technological Factors
3.2.5. Environmental Factors
3.2.6. Legal Factors
3.3. SWOT Analysis
3.3.1. Strengths
3.3.2. Weakness
3.3.3. Opportunities
3.3.4. Threats
4. Conclusion
Bibliography

“ Our goal is to build great mobile products that enable billion people worldwide to enjoy more of what life has to offer ” - Nokia.

Executive Summary:

Our aim is to assess the Nokia’s background, review its existing Marketing activities by using the Marketing Mix (4P’s) and to apply and evaluate the Marketing Audit by using the Micro and Macro analysis.

We have chosen Nokia for our group presentation, as it was once, the leading mobile phone company and almost everyone has used a Nokia product at least once. And that way, we are familiar with their brand name & performance. Their fall, made us want to know what actually went wrong with them and how such a big company can go wrong with their marketing strategies.

1. Introduction:

Nokia’s history dates back to 1865.
Nokia first entered the telecommunications equipment market in 1960.
Before

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