Content Marketing
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Getting Started
If you are new to content marketing, you have come to the right place! Here are some common questions you may have.
What exactly is content marketing?”
Joe Pulizzi has six useful definitions of content marketing, but here is quick version:
“Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
dunmi.ijams@yahoo.com
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In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of thiscontent strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Do I really need to learn about another form of marketing? Yes! Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing).
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About Us
Blog
Email Updates
Contact Us
LATEST ARTICLES
RESEARCH
FREE WEBINARS
WHITE PAPERS/EBOOKS
CONTENT JOBS
Search this website …
Getting Started
If you are new to content marketing, you have come to the right place! Here are some common questions you may have.
What exactly is content marketing?”
Joe Pulizzi has six useful definitions of content marketing, but here is quick version:
“Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
dunmi.ijams@yahoo.com
Send me updates
In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of thiscontent strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Do I really need to learn about another form of marketing? Yes! Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing).
CONNECT WITH US
35,765 SUBSCRIBERS
SUBSCRIBE
5,810 FANS
LIKE
18,470 FOLLOWERS
FOLLOW