Continental Airlines, Inc
Continental Airlines Inc. Analysis
Strategic Management
Vision Statement Continental Airlines Inc. seeks to lead its industry in superior customer service, innovative technology, employee satisfaction, and environmental advances, at home and abroad.
Mission Statement At Continental Airlines Inc., we strive to obtain excellent customer service and satisfaction through technological advances in on-line bookings and e-ticket purchases. We have strict security measures to ensure our customer’s safety. Our international flights cater to our customer’s cultures, with language, food choices, and movies. We have committed to making the lives of our customers, employees, vendors and as efficient as possible, through environmental advances we are dedicated to reducing fuel waste by cost effective innovation of smaller jet fleets. The use of high quality products and services will create a decline in cost to us, therefore we will be able to pass the savings on to our customers and increase benefits to our employees with on-going extensive training. We have committed to enthusiastically utilize technology without losing sight of our original goal to negotiate cost-effective deliverables. We will maintain ongoing research to improving our products and services globally, and eliminating non-value-added costs. Our commitment remains innovated by updating and improving “The Go Forward Plan”, with specific global and environmental issues added.
External Analysis
I. Political/ Legal Forces
A. Chapter 11 bankruptcy
1. Opportunity
a. Bankruptcy Laws in place to protect companies.
b. Company became more cost efficient and competitive by filing
a. Able to achieve substantial cost reduction through
i. Discharge of debt ii. Lease and pension obligations iii. Wage and benefit reduction
2. Threat
a. Companies not filing had increased financial competition and hardship
b. Purchase of replacement planes would challenge Continental’s young,
Strategic Management
Vision Statement Continental Airlines Inc. seeks to lead its industry in superior customer service, innovative technology, employee satisfaction, and environmental advances, at home and abroad.
Mission Statement At Continental Airlines Inc., we strive to obtain excellent customer service and satisfaction through technological advances in on-line bookings and e-ticket purchases. We have strict security measures to ensure our customer’s safety. Our international flights cater to our customer’s cultures, with language, food choices, and movies. We have committed to making the lives of our customers, employees, vendors and as efficient as possible, through environmental advances we are dedicated to reducing fuel waste by cost effective innovation of smaller jet fleets. The use of high quality products and services will create a decline in cost to us, therefore we will be able to pass the savings on to our customers and increase benefits to our employees with on-going extensive training. We have committed to enthusiastically utilize technology without losing sight of our original goal to negotiate cost-effective deliverables. We will maintain ongoing research to improving our products and services globally, and eliminating non-value-added costs. Our commitment remains innovated by updating and improving “The Go Forward Plan”, with specific global and environmental issues added.
External Analysis
I. Political/ Legal Forces
A. Chapter 11 bankruptcy
1. Opportunity
a. Bankruptcy Laws in place to protect companies.
b. Company became more cost efficient and competitive by filing
a. Able to achieve substantial cost reduction through
i. Discharge of debt ii. Lease and pension obligations iii. Wage and benefit reduction
2. Threat
a. Companies not filing had increased financial competition and hardship
b. Purchase of replacement planes would challenge Continental’s young,
Bibliography: “America’s Most Admired Companies 2007”, Fortune Magazine, 2007, http://money.cnn.com/magazines/fortune/mostadmired/2007/snapshots/2065.html Carpenter, Dave, “United’s CEO Says Merger Still a Goal”, Associated Press, June 13, 2007. Continental Airlines, “About Continental”, company Web site, http://www.continental.com/web/en-US/content/company/default.aspx Peterson, Kyle, “U.S. Airlines Bide Their Time as Fleets’ Needs Grow”, Reuters, June 12, 2007.