In this assignment, I am going to talk about the study that Shannon – Weaver, David Berlo, Wilbur Schramm, Barnlud and Robert T. Craing have done on communication, how they saw communication and the theories of them.
Communication gives us a conceptual framework with which to study and improve our own communication skills and those of others. Communication is central in our lives, in school, at work, and in our personal activities and relationships.
The study of communication helps to analyze written, oral, visual, and electronic messages from historical, critical, and social science perspectives. They also learn to produce such messages as a means of artistic and functional expression.
Shannon – Weaver
The most well-known and influential formal model of communication, developed in 1949 by Claude Shannon and Warren Weaver. It is a transmission model consisting of five elements: an information source, which produces a message; a transmitter, which encodes the message into signals; a channel, to which signals are adapted for transmission; a receiver, which decodes (reconstructs) the message from the signal; a destination, where the message arrives. A sixth element, noise, is a dysfunctional factor ( Shannon – Weaver, 1949, p7).
Communication was conceived as a linear model of transmission of a message from a source to a receiver via a signal producing transmitter. Communication as linear process: It is a simple model and the message is decide by the source transmitted into a signal (encode) which is sent through a channel to the receiver.
David Berlo
The Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model.
David Berlo's model explains the basic elements of communication process. These elements are Source, message, Channel and receiver.this model is basically descried as the model of ingredients in communication. The elements are vital to the