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cooperative banks features
1.1 INTRODUCTION TO FOOTWEAR INDUSTRY

Footwear refers to garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear, at least in some situations.
The footwear sector is a very significant segment of the leather industry in India; rather it is the engine of growth for the entire Indian leather industry.
India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
The major production centers in India are Chennai, Ranipet, and Ambur in Tamil Nadu, Mumbai in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut and Ernakulum. About 1.10 million are engaged in the footwear manufacturing industry. Footwear exported from India are Dress Shoes, Casuals, Moccasins, Sport Shoes, Horrachies, Sandals, Ballerinas, Boots, Sandals and Chappals made of rubber, plastic, P.V.C. and other materials.

1.1.1 INDIAN FOOTWEAR INDUSTRY
The Indian market for footwear includes all producers of non-cleared, rubber and plastic footwear designed in style or for use. The industry is a collection of smaller, segmented, yet often overlapping markets, defined by both the price and the purpose of the shoes.
For instance, there are mini-markets for shoes designed for each of many sports and other purposes: basketball, running, walking, tennis, and casual wear. The greatest overlap between these categories is between performance shoes and casual wear. Therefore, there is some degree of overlap



Bibliography: C. JOURNALS: Pankaj Priya, Rajat Kanti Baisya, Seema Sharma, (2010) "Television advertisements and children 's buying behaviour", Marketing Intelligence & Planning, Vol Ying Fan, Yixuan Li, (2010) "Children 's buying behaviour in China: A study of their information sources", Marketing Intelligence & Planning, Vol. 28 Iss: 2, pp.170 - 187 Reulene Küsel, Peter J M.F. Bradley, (1978) "Buying Behaviour in State-Sponsored Industry", Management Decision, Vol. 16 Iss: 1, pp.43 – 51 Erdener Kaynak, Lois Stevenson, (1982) "Comparative Study of Home Buying Behaviour of Atlantic Canadians", Management Research News, Vol

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