The fall of Arthur Andersen is one of the great tragedies of modern business. Andersen had long set the industry standard for professionalism in external accounting. In its own eyes, the fi rm stood for public service and independent integrity, protecting shareholders’ interests and the fi nancial system. Andersen employees often spent their entire careers at the fi rm, whose corporate culture was strong and consistent, supported by a rigorous system of education and acculturation into the fi rm’s values.
But cultures need to be tended to; otherwise they slowly wither away. Andersen is a classic example of how, through external pressure and internal neglect, norms cease to be binding and values lose their force. A company’s reputation needs to