(a). Marketing and Product Objectives (Current and new markets, etc.):
Various objectives were set by the current markets in the field of Cord blood banking. Currently every market focus on the duration of storage and the target people. There are services available based on the economic standard of people. Cord Blood, Cory Cord, Via Cord, Life Cell has their services available for people for 1-5 years of storage. Modernization of world made people prone to many disorders due to radiation, other kind of pollution, and global warming. This creating a fear in human about illness and pushing them to follow diet and physical fitness. Cord Blood banks are one of the way to save the world from illness as it has the capability to cure about 80 blood disorders and is already well known that 1 out of 10 people are experiencing anyone kind of blood disorder. Cord Blood Banks uses this point to attract people to utilize its services.
New Markets: Although current Cord Banks have the services for families, research is being …show more content…
The most important reason why more people do not opt for a Cryopreservation is that the Cryopreservation is not suitable for the people who does not encounter any cancer background and people feel it like a waste of money for no use. This could be the positive for Life Core Bank as it can allow the patient with the same blood group as that of the donor, patient can buy the stem cells at the price what the donor has paid for its preservation before making use of it. Likewise none will suffer a loss. If Cord blood banks have their tie ups with multispecialty hospitals that participate in bone marrow transplantation you could attract more patients who intends to undergo a