Corporate Approaches to Responsible Business
Week 8 Tutorial: Corporate Approaches to Responsible Business (Assessed)
Critical Reflection: Question 6 (Shaw et al textbook, pp.198-199)
Read the Kellogg case before your tutorial and prepare typed answers to the following questions.
Question 1 : Do you think that Kellogg’s CSR statement is sincere, or is the company merely trying to convince stakeholders that it is a socially responsible company? Explain.
Answer:
CSR statement of Kellogg has deceived the public as their products has been proved to be unhealthy and it is not sincere. Kellogg said that they are selling nutritious products and also maintain healthy lifestyles. However, their products have been proven to contain saturated fat that may harm human body. It can be claimed that their product is not promoting the healthy lifestyles compared with their own CSR statement.
In this incident ,it can be said that Kellogg was acting unethical practice in the business. Kellogg should not claimed that their products are promoting the healthy lifestyles in the CSR statement. The company merely trying to convince stakeholders that it is a socially responsible company which is hiding the truth behind in order to maximize profits. It may resulted bad publicity if the company is making false claim rather that to be sincere.
Question 2 : Assess Kellogg’s CSR Statement using Kantian and Utilitarian theory
Answer:
Utilitarianism
Firstly this part will assess Kellogg's CSR statement by using the principles of Utilitarian. Utilitarianism states that a philosophical school of thought arguing that ethics must be based on whatever brings the greatest amount of good to the greatest number of people. Utilitarianism refers to the moral theory that produces greatest good over bad for everyone. In this case, the application of utilitarianism is majority of the parties received greater benefits. For an example ,Kellogg does not bluff the public that their products that are not healthy. Moreover , they are
Critical Reflection: Question 6 (Shaw et al textbook, pp.198-199)
Read the Kellogg case before your tutorial and prepare typed answers to the following questions.
Question 1 : Do you think that Kellogg’s CSR statement is sincere, or is the company merely trying to convince stakeholders that it is a socially responsible company? Explain.
Answer:
CSR statement of Kellogg has deceived the public as their products has been proved to be unhealthy and it is not sincere. Kellogg said that they are selling nutritious products and also maintain healthy lifestyles. However, their products have been proven to contain saturated fat that may harm human body. It can be claimed that their product is not promoting the healthy lifestyles compared with their own CSR statement.
In this incident ,it can be said that Kellogg was acting unethical practice in the business. Kellogg should not claimed that their products are promoting the healthy lifestyles in the CSR statement. The company merely trying to convince stakeholders that it is a socially responsible company which is hiding the truth behind in order to maximize profits. It may resulted bad publicity if the company is making false claim rather that to be sincere.
Question 2 : Assess Kellogg’s CSR Statement using Kantian and Utilitarian theory
Answer:
Utilitarianism
Firstly this part will assess Kellogg's CSR statement by using the principles of Utilitarian. Utilitarianism states that a philosophical school of thought arguing that ethics must be based on whatever brings the greatest amount of good to the greatest number of people. Utilitarianism refers to the moral theory that produces greatest good over bad for everyone. In this case, the application of utilitarianism is majority of the parties received greater benefits. For an example ,Kellogg does not bluff the public that their products that are not healthy. Moreover , they are