Corporate Entrpreneurship

054VJ CORPORATE ENTREPRENEURSHIP – A FRAMEWORK FOR COMPETITIVENESS
Dr. Vinnie Jauhari Associate Dean Institute for International Management & Technology Udyog Vihar Phase IV Gurgaon 122 001 E mail : [e-mail] Ph. : 98 100 32324 Fax : [phone] ________________________________________________________________________ ABSTRACT
Corporate Entrepreneurship has of late evoked interest from practitioners of management and academicians. It refers to entrepreneurship in established firms. It comprises of those set of activities characterised by innovation, proactiveness and risk taking which manifest themselves in the form of mergers and acquisitions, franchising, licensing, contracting, R&D, divestment among others. Exploring the theme of corporate entrepreneurship has relevance as it attempts to find out how the organizations sustain their growth through entrepreneurship. An analysis of these issues in a scholastic mode has the advantages of outlining certain approaches which can be instructive to other organizations seeking to chart out a path. A possible replication of strategy with suitable adaptations is also a real possibility for organizations seeking to chart out a path. This paper attempts to put across a conceptual framework of Corporate Entrepreneurship which has emanated out of analysing about fifty studies in similar area. This framework has been proposed by identifying gaps in the already existing paradigm of corporate entrepreneurship. This conceptual framework highlights an interface between individual, organization, environmental factors, process of entrepreneurship and performance of the organization. The study in conclusion contributes to the attempt of heightening the clarity and features of the domain specific characteristics of Corporate Entrepreneurship and performance. A judicious balance between the use of qualitative and quantitative techniques has facilitated proposing an application oriented method of extrapolation of data

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