Preview

Corporate Environmental Responsibility: the Performance of Cadbury

Best Essays
Open Document
Open Document
2433 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Corporate Environmental Responsibility: the Performance of Cadbury
Nowadays, more people tend to focus on environment issues of corporation because they are the main factors of causing pollution to the earth and impact to the ecological system. Cadbury is the world fourth biggest manufactory of chocolate, it had done a seriously rainforest destruction as a result of their business requiring large amount of raw materials that are collect from natural resources (Cadbury's Shareholders Find Palm Oil Leaves a Bitter Taste 2004).This essay examine the performance of Cadbury and how they dealing the problems with raw materials as well as the effect on the environment and stakeholders.

Cadbury used to be a small beverage shop in 1824, after merging with Schweppes to form Cadbury Schweppes, it acquire more companies after that and today it became one of the largest confectionery company ( history of Cadbury n.d.) and also one of the largest multi-national corporation (business service industry 2008). The starting main purpose of Cadbury is not creating new brand that people love but is to raise the shareholder value and they already succeed in achieving this purpose twenty years ago (Cadbury Schweppes 2004). After that they have just started to change their business target to create new brand that people love. Cadbury detected that there is a rare bacteria named “Salmonella” affecting numbers of their product and it is believe due to the leaking pipe, but they are not paying attention to this serious matter. Eventually, Cadbury was prosecuted because of countering health and safety legislation in the year 2007 and was fined 1 million pounds for their irresponsible performance which is also definitely effect the profit of stakeholders(Defying a Reputational Crisis – Cadbury’s Salmonella Scare: Why are Customers willing to Forgive and Forget? 2009). Today, Cadbury franchise such as India, USA, Canada have treated CSR as the key to the success of business comparing to the past; they believe that the responsible for environment, health and


References: Auckland Zoo bans Cadbury chocolate due to palm oil content. 2009. http://news.mongabay.com/2009/0712-auckland_zoo_palm_oil.html. (Accessed August 25, 2010). Butler, R.A. 2009. Cadbury dumps palm oil after consumer protests. http://news.mongabay.com/2009/0817-cadbury_nz.html. (Accessed August 28, 2010). Cadbury Schweppes. 2004. http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1326. (Accessed August 24, 2010). Cadbury 's Shareholders Find Palm Oil Leaves a Bitter Taste. 2004. http://www.foe.co.uk/resource/press_releases/cadburys_shareholders_find_20052004.html. (Accessed August 24, 2010). Cadburys-‘Eco-eggs '. 2008. Winner 2008 Best Green Packaging Category Over £50. http://www.greenawards.co.uk/past_winners/case_studies/cadburys__-_eco-eggs. (Accessed August 31, 2010). Cadbury n.d Cadbury Reduces Water Consumption by 17 Percent. 2009. http://www.environmentalleader.com/2009/03/31/cadbury-reduces-water-consumption-by-17-percent/. (Accessed August 28, 2010). Cadbury Partners with Dairy Farmers to Reduce Carbon Footprint. 2009. http://www.csrwire.com/press_releases/13811-Cadbury-Partners-with-Dairy-Farmers-to-Reduce-Carbon-Footprint. (Accessed August 30, 2010). Cameron, R. 2009. Cadbury goes Fairtrade. International Trade Forum. ProQuest. http://proquest.umi.com.dbgw.lis.curtin.edu.au. (Accessed September 1, 2010). Claire, M. 2010. Chocolate swallows millions of our dollars in an Easter eating frenzy. The Southland Times, April 3. ProQuest. http://proquest.umi.com.dbgw.lis.curtin.edu.au. (Accessed September 1, 2010). Conor, C CSR helps businesses keep tabs on environmental, social impact. 2010. The Borneo Bulletin, August 7. ProQuest. http://proquest.umi.com.dbgw.lis.curtin.edu.au. (Accessed September 1, 2010). David, A. 2009. Cadbury to curb methane emissions from burping dairy cows. http://www.guardian.co.uk/environment/2009/feb/17/cadbury-dairy-milk-cows. (Accessed August 27, 2010). Green wash of the week: Cadbury’s ‘green palm oil’ claim. 2009. http://www.thegoodhuman.com/2009/08/26/greenwash-of-the-week-cadburys-green-palm-oil-claim/. (Accessed August 26, 2010). History of Cadbury n.d. http://www.englishteastore.com/cadbury-history.html. (Accessed August 24, 2010). James, M. 2009. We 've had drumming gorillas, now Cadbury takes on burping cows. http://www.businessgreen.com/business-green/news/2236796/drumming-gorillas-cadbury-takes. (Accessed August 27, 2010). Palm oil costs Cadbury trusted title Robyn, N. 2007. Responsible packaging. http://www.sustained.com.au/index.php/Environment/Responsible-packaging.html. (Accessed August 31, 2010). Sami, G. 2009. Cow Belch Chocolate? Cadbury’s works to reduce bovine emission. http://www.treehugger.com/files/2009/02/cadburys-methane-emissions.php#ch02. (Accessed August 29, 2010). Simeon, G. 2009. Cadbury replaces Roses tin with cardboard box. http://www.packagingnews.co.uk/channel/environment/rss/news/964508/. (Accessed August 31, 2010). Todd, S. 2008. Cadbury-Purple goes green. http://www.bitc.org.uk/resources/case_studies/cadbury_case_study.html. (Accessed August 29, 2010).
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 3 P1
    • 492 Words
    • 2 Pages

    Unit 3 P1

    Cadbury Enterprises pte Ltd, commonly known as ‘Cadbury’ is a British confectionery company, which is best known for their confectionary products such as ‘Dairy Milk’ chocolate, ‘Crème Eggs’ and the ‘Roses’ chocolate selection box.…

    • 492 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Palm Oil, Poverty Fighter or Environmental Killer?
    • 2967 Words
    • 12 Pages

    Palm Oil, Poverty Fighter or Environmental Killer?

    Ormsby, A. (2008). Palm oil protests target Unilever sites, Reuters Website, 21 April (online), Available at : http://uk.reuters.com/article/2008/04/21/uk-britain-unilever-idUKL2153984120080421. (Accessed 3 December 2011)…

    • 2967 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    D1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation
    • 1468 Words
    • 6 Pages

    D1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation

    Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is most recognised in the U.K this is more than likely due to the fact that Cadbury originates from the U.K, so it advertised more. The logo has been around for many decades now it has weaved its way into people's perception of what chocolate is, when people think of chocolate the first thing is a bar of Cadbury's Dairy Milk, that is how much it has been plastered around for years. The use of this logo has enabled Cadbury to sell billions of their products over many years as it is the simplest way for people to recognise the company which then creates a craving for chocolate, they will then purchase a Cadbury's chocolate bar, so it is easy to say that Cadbury have market very well using the strategy of Branding. Another aspect of branding in which Cadbury has made strong uses of is the colour and text, they have packaged all their products in a darkish purple, this shade of purple is perceived to be luxurious, smooth and comforting, and when these colours are seen you instantaneously think of Cadbury which makes you think that their chocolate bars are luxurious, smooth and comforting, all the things a customer wants from a chocolate bar. The text itself, saying "Cadbury", is written in an elegant font and also is thick, so it looks like Cadbury is written in chocolate although is still stylish and grand. All of these make Cadbury's use of Branding appear good although they have a slogan, "a glass and half", this refers to the amount of milk that went into their chocolate per…

    • 1468 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Explain Why Csr Is a Key Concern in Managing the Operations of a Large Business? Cadbury
    • 459 Words
    • 2 Pages

    Explain Why Csr Is a Key Concern in Managing the Operations of a Large Business? Cadbury

    Being a Fairtrade Certified Company, Cadbury helps make a difference and provide better financial deals for the developing country farmers, producers and their community through the provision of a fair price. And this helps them protect themselves from damaging fluctuations in world market prices. Fairtrade is also the only system that provides farmers and the producers with an additional lump sum of money for investment in social, economic and environmental development. These include, growing their business, investing in their communities by building schools, roads, hospitals etc. So when consumers buy Cadbury dairy milk chocolate, they are not only treating themselves, but at the same time helping improve the lives of Fairtrade farmers and their families in developing countries. This step is very valuable for their business to become known, encouraging customer awareness.…

    • 459 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    General Mills Social Responsibility
    • 866 Words
    • 4 Pages

    General Mills Social Responsibility

    According to Nepstad (2016) people in poor, rural communities are likely to clear trees by burning them in order to make the land fertile. Forcing these farmers to cease clearing land would further impoverish them. General Mills can further prevent deforestation by working together with these small-scale farmers. Currently, General Mills is part of Field to Market, an alliance of organizations that aspires to create opportunity in agricultural supply chains by promoting improvements in productivity, environmental quality, and human well-being (Field to Market, 2016). In allegiance with Field to Market, General Mills can introduce the knowledge, skills and technology required by farmers in order to sustainably produce palm oil. General Mills would be able to closely monitor where their palm oil comes from and be certain that the oil does not come from illegal farming sites. They would also be assured of the quality of the palm oil and that the human rights of the indigenous population are not being threatened. By promoting sustainability, many corporations receive long-term results such as “greater access to capital, reduced operating costs, improved financial performance, and enhanced brand image” (Rondinelli & London, 2001, 5). General Mills would receive recognition for actively supporting a healthier Indonesian…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Cadbury Gorilla Ad Analysis
    • 1220 Words
    • 5 Pages

    Cadbury Gorilla Ad Analysis

    Prior to the release of the Gorilla movie Cadbury was having a poor season. Sales were down because of certain PR and other issues that affected the quality of the product, which resulted in the brand dropping in top-of-mind awareness and sales.…

    • 1220 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Task 1
    • 1704 Words
    • 6 Pages

    Task 1

    Cadburys is the world’s largest confectionery company in the world with over 70,000 employees worldwide. Which was established by John Cadbury in 1824 (https://www.cadbury.co.uk/the-story). Cadburys sells on average per year 350 million bars of just dairy milk on it’s own, The first factory was built in 1861 Bourneville, which is why their dark chocolate is now called ‘Bournville’ and where the cadburys factory tour is taken place still to this day.…

    • 1704 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Cadbury's Global Campaign for Joyville
    • 668 Words
    • 3 Pages

    Cadbury's Global Campaign for Joyville

    During 1939 – 1945 Cadbury sent out a special formula chocolate bar that didn’t melt out to the Australian Armed Forces.…

    • 668 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Animal Agriculture's Impact On The Environment
    • 937 Words
    • 4 Pages

    Animal Agriculture's Impact On The Environment

    One of the major issues in animal agriculture is greenhouse gas emissions. Despite the fact that seventy percent of meat is made under the fair trade agreement(Grandin) animal agriculture brings about more greenhouse gases than transport. It also generates sixty five percent of human related nitrous oxide . Nitrous oxide has two hundred sixty five the global warming potential as co2(matthews).…

    • 937 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Pros And Cons Of Animal Welfare
    • 660 Words
    • 3 Pages

    The Pros And Cons Of Animal Welfare

    However, grazing cows results in an increase of the carbon footprint, decreased milk production, and decreased efficiency. That fact is that improved dairy practices, more attention to animal welfare, and advancement in technology has put us in a position where grazing cattle is not the optimal situation to produce large quantities of milk. These advancements have resulted in a four - fold improvement in milk yield between 1944 and 2007. This allowed the US dairy industry to produce 59% more milk using 64% fewer cows and conferred considerable reductions in feed (77%), land (90%) and water (65%) use per gallon of milk. The carbon footprint of the entire US dairy industry was reduced by 41% over the same period. The advancement moving from grazing systems to total confine housing has resulted in a positive impact for every individual in the world. These impacts range from cheaper prices of dairy products at the store to reduced carbon footprint (Capper, Cady, Bauman,…

    • 660 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Responsibility Analysis Of Cadbury
    • 1324 Words
    • 6 Pages

    Responsibility Analysis Of Cadbury

    Sourcing is also major issue for Cadbury, as they ensure ethical and sustainable sourcing, maintain ethical sourcing standards and are developing sustainable agriculture programmes. Which is managed by the sustainability strategy group and the Cadbury cocoa partnership board, ensuring quality and safety…

    • 1324 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Cow Power
    • 1763 Words
    • 8 Pages

    Cow Power

    One cow can generate over 30 gallons of manure a day. That is a lot of poop especially considering the average herd size of cows on an American’s dairy farm is 500 to 1,000. If you multiply that by thousands of dairy farmers across the country, there is over a billion ton of manure annually, which in turn releases large of amount of greenhouse gas into our atmosphere. This is important because methane on dairy farms account for majority of agriculture’s greenhouse gas emissions. If methane digester were installed on just most of California’s…

    • 1763 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Swot Analysis Of Cadbury Company
    • 1616 Words
    • 5 Pages

    Swot Analysis Of Cadbury Company

    The allegation of child slave trade in Cote d’Ivoire in the Cocoa farm impacted the Cadbury Company. Despite the fact that the company sourced its cocoa from Ghana, its association with slavery had challenges to the company. This was mainly because all the consumers in the UK associated all chocolate with that of Cadbury (Henry, 2008). In addition, Cadbury Company’s culture had been rooted in its religious traditions as much attention was being paid on the welfare of its workers as well as its sourcing practices. In the past, the company had stopped acquiring from a source that depended on slave labor (Candy, 2015). This was back in 1908. The deadline of implementing the protocols was in 2005 but the chocolate industry requested for two more years. This was because such protocols seemed unrealistic. In 2008, there was a confrontation between the industry and the government officials thus affecting the company that had improved its supply chain in a serious problem.…

    • 1616 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    50 Ways to Combat Climate Change
    • 1253 Words
    • 6 Pages

    50 Ways to Combat Climate Change

    1. Eat less meat, and eat more vegetables. Cattle are one of the largest producers of methane, a gas that helps contribute to global warming. Cut back on the meat, and you'll be contributing to less methane.…

    • 1253 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Natural Sources of Air Pollution
    • 1290 Words
    • 6 Pages

    Natural Sources of Air Pollution

    * Farm animals like cattle release methane into the atmosphere during the end stages of their digestive cycles.…

    • 1290 Words
    • 6 Pages
    Good Essays
    Read More

Related Topics