Corporate Events in Intramuros
University of the Philippines Manila
National Graduate Office for the Health Sciences
How Many Corporate Events on a particular week day in Intramuros?
Sheryl Ann N. Usares
2014- 85177
2014-2015 / 1st Semester
Master in Management / College of Arts and Sciences
Problem of the Study How many Corporate Events on a particular week day in Intramuros?
Introduction of the Study
Corporate event is an event sponsored by a corporation for the purpose of achieving specific goals and objectives such as entertaining customers, introducing and promoting new products or services, or providing incentives or training for employees, as well as other activities (Wiley International Dictionary of Event Management, 2001).
Corporate events require careful planning, scheduling, and control – all basic principles of project management (Mikolaitis, P., & O’Toole, W., 2002).
Based on research, the areas of management for corporate events are the ff: scope, time, cost, risk, content, human resources, procurement, and communication. Thus, there is a need to identify that factors that is relative to the number of corporate events per day.
Locale of the study
The locale of the study is Intramuros which is suited in Manila City. It is a 64-hectare stone citadel, founded by the Spanish in 1571, and has withstood wars, natural disasters and successive waves of colonial invaders, and such stands as a metaphor of Manila itself. (http://content.time.com/time/travel/cityguide/article/0,31489,1955442_1955443_1953914,00.html) Intramuros is a latin word meaning "within the walls". A place or monument of the Spanish period in the Philippine history. It is also known as the "Walled City". It is one of the principal tour destination in the Philippines.
Fig. 1 Map of Intramuros
Hypothesis
Hn: No. of corporate events per day is not relative with the span of time of the event Ha: No. of corporate events per day is
National Graduate Office for the Health Sciences
How Many Corporate Events on a particular week day in Intramuros?
Sheryl Ann N. Usares
2014- 85177
2014-2015 / 1st Semester
Master in Management / College of Arts and Sciences
Problem of the Study How many Corporate Events on a particular week day in Intramuros?
Introduction of the Study
Corporate event is an event sponsored by a corporation for the purpose of achieving specific goals and objectives such as entertaining customers, introducing and promoting new products or services, or providing incentives or training for employees, as well as other activities (Wiley International Dictionary of Event Management, 2001).
Corporate events require careful planning, scheduling, and control – all basic principles of project management (Mikolaitis, P., & O’Toole, W., 2002).
Based on research, the areas of management for corporate events are the ff: scope, time, cost, risk, content, human resources, procurement, and communication. Thus, there is a need to identify that factors that is relative to the number of corporate events per day.
Locale of the study
The locale of the study is Intramuros which is suited in Manila City. It is a 64-hectare stone citadel, founded by the Spanish in 1571, and has withstood wars, natural disasters and successive waves of colonial invaders, and such stands as a metaphor of Manila itself. (http://content.time.com/time/travel/cityguide/article/0,31489,1955442_1955443_1953914,00.html) Intramuros is a latin word meaning "within the walls". A place or monument of the Spanish period in the Philippine history. It is also known as the "Walled City". It is one of the principal tour destination in the Philippines.
Fig. 1 Map of Intramuros
Hypothesis
Hn: No. of corporate events per day is not relative with the span of time of the event Ha: No. of corporate events per day is
References: Adams, J., Khan, H T.A., Raeside, R., White, D. (2007). Research Methods for Graduate Business and Social Science Students.New Delhi: Sage Publications Inc. Mikolaitis, P., & O’Toole, W. (2002). Corporate Event Project Management. Volume 8 of the Wiley Event Management Series. Wiley. (https://www.google.com.ph/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0CDMQFjAD&url=http%3A%2F%2Fwww.petronet.ir%2Fdocuments%2F10180%2F2323250%2Fevents_corporate_event_project_management&ei=fQX-U9fDMpfe8AWo54HQDQ&usg=AFQjCNEzK0cty2Cp1354z5ekb0Q5uVf_Eg&bvm=bv.74035653,d.dGc) Montgomery , C. TopTen Consideration in Planning a Corporate Event. Retrieved Aug 27, 2014, from http://communica.ca/top-ten-considerations-in-planning-corporate-events. International Dictionary of Event Management (2nd ed.). (2001). Wiley. http://content.time.com/time/travel/cityguide/article/0,31489,1955442_1955443_1953914,00.html Top Ten Considerations in Planning a Corporate Event by Carlie Montgomery date accessed Aug 27, 2014 http://communica.ca/top-ten-considerations-in-planning-corporate-events Intramuros Leaflet by Intramuros Administration.