Financial performance is related to shareholders, stakeholders and boards.
Besides, financial ratios are useful tools to evaluate the financial condition of a firm, in this essay
Generally speaking, management group of Thomas Cook Group performed not very good, with revenue increasing from £8.9bn to £9.8bn, but both underlying profit from operations, underlying operating profit margin, dividend per share and underlying EPS decreased with large degree.
The company conducted a series of act to improve the stakeholder engagement in 2011, including a series of consultations to get information on the evaluation of service provided by the firm. It launched a sustainable strategy and plan, trying to decrease the damage on environment and wild animals due to tour activity. For the employees in Thomas Cook Group, they experience a tough period, since business transformation took place in 2011 and annual performance was not good. These efforts are not enough, since it neglected the demand of customers in the background of global recession, and a customer investigation is necessary to set up the next