Corporate Governance Within Mtv
Problem statement:
“How can MTV make use of their global strategy and corporate governance in order to maintain their competitive advantages in the next three till five years?”
LG1 What is a global strategy and what types do you have? (Pros/Cons + Cultural and Ethical aspects)
Source 1: Hill, J. & Jones R. (2010), Theory of Strategic Management, Ch. 8, South- Western: Cengage Learning
Source 2: Johnsen, G. Scholes, K. & Whittington, R. (2008), Prentice Hall Exploring Corporate Strategy 8th edition, Ch. 13, Pearson Education Limited : Edingburgh Gate
In the mid 1950s almost every national market was being closed to one and another due to significant barriers to international trade and investments.
Because of that most companies just focused on their own national markets in which they operated. The treat of global competitors was low. But in the year’s father the 50s that changed rapidly, nowadays barriers almost aren’t there anymore – EU made it very easy – and investments tumbled to going global. Goods, products and services help companies from different nations to enter other national markets, which also meant that rivalry increased tremendously.
For a company there are different kinds of Global strategies, which help to enter foreign markets. Jones and Hill state that companies usually choose among four main strategic strategies when they want to compete globally these are:
1. Global Standardization Strategy
2. Localization Strategy
3. Transnational Strategy
4. International Strategy
The figure above shows in what kind of conditions which kind of strategy is the most suitable.
1. Global Standardization Strategy
This strategy lays the focus on increasing profitability by reaping the cost reductions that come from economies of scale and location economies.
In easier words they focus on standardized products, which are being marketed worldwide like the Big-Mac of McDonalds’, for every country they used the same brand name and same slogan
“How can MTV make use of their global strategy and corporate governance in order to maintain their competitive advantages in the next three till five years?”
LG1 What is a global strategy and what types do you have? (Pros/Cons + Cultural and Ethical aspects)
Source 1: Hill, J. & Jones R. (2010), Theory of Strategic Management, Ch. 8, South- Western: Cengage Learning
Source 2: Johnsen, G. Scholes, K. & Whittington, R. (2008), Prentice Hall Exploring Corporate Strategy 8th edition, Ch. 13, Pearson Education Limited : Edingburgh Gate
In the mid 1950s almost every national market was being closed to one and another due to significant barriers to international trade and investments.
Because of that most companies just focused on their own national markets in which they operated. The treat of global competitors was low. But in the year’s father the 50s that changed rapidly, nowadays barriers almost aren’t there anymore – EU made it very easy – and investments tumbled to going global. Goods, products and services help companies from different nations to enter other national markets, which also meant that rivalry increased tremendously.
For a company there are different kinds of Global strategies, which help to enter foreign markets. Jones and Hill state that companies usually choose among four main strategic strategies when they want to compete globally these are:
1. Global Standardization Strategy
2. Localization Strategy
3. Transnational Strategy
4. International Strategy
The figure above shows in what kind of conditions which kind of strategy is the most suitable.
1. Global Standardization Strategy
This strategy lays the focus on increasing profitability by reaping the cost reductions that come from economies of scale and location economies.
In easier words they focus on standardized products, which are being marketed worldwide like the Big-Mac of McDonalds’, for every country they used the same brand name and same slogan