Corporate Identity
The symbolic elements were widely used in the past especially in the middle ages. Designing, displaying, describing, and recording coats of arms and badges were and still are the elements found in todays business.
Corporate identity blossomed just after the world war two in the 1950’s which took place in America by the Modernist movement . The consumer and modernist culture has led to a transformation due to the changes, the social life was going through. The war caused destruction but also brought with it technological advances that were used to make productivity, as people were consuming goods. Since the market and business was rising again, the corporations that were re-establishing needed something new something modern.
Visual imagery is very important for a company, this distinguishes the difference between one corporation to an other and also attracts the clients to gain good quality and reliability in the products. In fact logos now a days are the visual identifiers of corporations. They became corporate identities by communicating brands and unifying messages.
The use of symbols went from a king to seal a letter, to how businesses establish their credibility and sell everything from financial services to hamburgers. Visual imagery and identification has always been important in the historical days. In the medieval times, marks were used to identify the properties. This was compulsory as all the businesses during that period needed a trademark of a stamp with a logo to identify and control the trading, since during that era people had a lack of education.
Communicating with signs and drawing made a revolution later in life, the concept of visual trademarking one’s business spread heavily during the Industrial Revolution from the 18th century till the 19th. Businesses that boomed during that time needed logos to become a mainstream identification to the public. Although the specific terms "corporate image" and "brand identity" didn’t enter business
Corporate identity blossomed just after the world war two in the 1950’s which took place in America by the Modernist movement . The consumer and modernist culture has led to a transformation due to the changes, the social life was going through. The war caused destruction but also brought with it technological advances that were used to make productivity, as people were consuming goods. Since the market and business was rising again, the corporations that were re-establishing needed something new something modern.
Visual imagery is very important for a company, this distinguishes the difference between one corporation to an other and also attracts the clients to gain good quality and reliability in the products. In fact logos now a days are the visual identifiers of corporations. They became corporate identities by communicating brands and unifying messages.
The use of symbols went from a king to seal a letter, to how businesses establish their credibility and sell everything from financial services to hamburgers. Visual imagery and identification has always been important in the historical days. In the medieval times, marks were used to identify the properties. This was compulsory as all the businesses during that period needed a trademark of a stamp with a logo to identify and control the trading, since during that era people had a lack of education.
Communicating with signs and drawing made a revolution later in life, the concept of visual trademarking one’s business spread heavily during the Industrial Revolution from the 18th century till the 19th. Businesses that boomed during that time needed logos to become a mainstream identification to the public. Although the specific terms "corporate image" and "brand identity" didn’t enter business