Emerald Article: Corporate irresponsibility and corporate social responsibility: competing realities Brian Jones, Ryan Bowd, Ralph Tench
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To cite this document: Brian Jones, Ryan Bowd, Ralph Tench, (2009),"Corporate irresponsibility and corporate social responsibility: competing realities", Social Responsibility Journal, Vol. 5 Iss: 3 pp. 300 - 310 Permanent link to this document: http://dx.doi.org/10.1108/17471110910977249 Downloaded on: 14-10-2012 References: This document contains references to 45 other documents Citations: This document has been cited by 3 other documents To copy this document: permissions@emeraldinsight.com
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Corporate irresponsibility and corporate social responsibility: competing realities
Brian Jones, Ryan Bowd and Ralph Tench
Brian Jones is a Senior Lecturer, Ryan Bowd is a Senior Lecturer and Ralph Tench is Professor in Communications
Citations: business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides’’ (Crown copyright, 2004). Carroll (1979, 1991) and Wood (1991) have contributed to building definitions of the different levels at which organisations respond to their corporate social responsibilities. These levels of responsibility are defined as follows: B B It is clear from the list above that Carroll’s (1991) pyramid has at its base starting point the economy and economic performance