Corporate Responsibility and Marketing Strategies
Corporate Responsibility and Marketing Strategies
Dr. Tonya D. Moore
Contemporary Business
January 28, 2014
Introduction
Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets.
Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple 's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and ethical working conditions. It is their representation that their code goes beyond the industry standards, which should be expected of a company of its magnitude and success. Standing by its products and its impact on its presence in the local communities as well as reducing its negative impact on the environment are all stated in ethical policies and procedures set forth by Apple. In contradiction to its claims of going beyond industry standards it’s documented the business has fallen
Dr. Tonya D. Moore
Contemporary Business
January 28, 2014
Introduction
Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets.
Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple 's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and ethical working conditions. It is their representation that their code goes beyond the industry standards, which should be expected of a company of its magnitude and success. Standing by its products and its impact on its presence in the local communities as well as reducing its negative impact on the environment are all stated in ethical policies and procedures set forth by Apple. In contradiction to its claims of going beyond industry standards it’s documented the business has fallen
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