Corporate Social Responsibility
Title:
Corporate Social Responsibility
Submitted By
Karthick.N
II MBA
BSMED
Contact Details:
E- mail: pmnkarthick@gmail.com
Mobile: 9382363738
1
INTRODUCTION
Corporate Social Responsibility embraces the range of economic, legal, ethical and discretionary actions that affect the economic performance of the firm. CSR is a key element of business strategy. In words of The Economist, it is “just good business” strategy strives to provide the business with the source of sustainable competitive advantage. For any competitive advantage sustainable, however, the strategy must be acceptable to the wider environment in which the firm competes. So the CSR influence all aspects of business strategy outlook and dayto-day operations, CSR‟s cutting edge can be controversial, especially among those stakeholders whose interests are not considered primary decision makers.
CORPORATE SOCIAL RESPONSIBILITY
CSR covers the relationship between corporations (or other large organizations) and the societies with which they interact. CSR also includes the responsibilities that are intent on both sides of the relationships. CSR defines society in its widest sense and on many levels. To include all stakeholder and constituent groups that maintains an ongoing in the organization‟s operations.
The World Business Council for Sustainable Development (WBCSD 2000) defined CSR as „the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life‟. But any definition is problematic. When asked what CSR mean to them, people from different countries emphasize different issues.
DIFFEERENT VIEWS OF CORPORATE SOCIAL RESPONSIBILITY
The World Business Council for Sustainable Development (WBSCD) initially defined
CSR as „the continuing commitment by business to behave ethically and contribute to economic development while improving the
Corporate Social Responsibility
Submitted By
Karthick.N
II MBA
BSMED
Contact Details:
E- mail: pmnkarthick@gmail.com
Mobile: 9382363738
1
INTRODUCTION
Corporate Social Responsibility embraces the range of economic, legal, ethical and discretionary actions that affect the economic performance of the firm. CSR is a key element of business strategy. In words of The Economist, it is “just good business” strategy strives to provide the business with the source of sustainable competitive advantage. For any competitive advantage sustainable, however, the strategy must be acceptable to the wider environment in which the firm competes. So the CSR influence all aspects of business strategy outlook and dayto-day operations, CSR‟s cutting edge can be controversial, especially among those stakeholders whose interests are not considered primary decision makers.
CORPORATE SOCIAL RESPONSIBILITY
CSR covers the relationship between corporations (or other large organizations) and the societies with which they interact. CSR also includes the responsibilities that are intent on both sides of the relationships. CSR defines society in its widest sense and on many levels. To include all stakeholder and constituent groups that maintains an ongoing in the organization‟s operations.
The World Business Council for Sustainable Development (WBCSD 2000) defined CSR as „the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life‟. But any definition is problematic. When asked what CSR mean to them, people from different countries emphasize different issues.
DIFFEERENT VIEWS OF CORPORATE SOCIAL RESPONSIBILITY
The World Business Council for Sustainable Development (WBSCD) initially defined
CSR as „the continuing commitment by business to behave ethically and contribute to economic development while improving the