Corporate Social Responsibility

GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA, GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010

CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO.

YEBOAH-MANTEY EMMANUEL

A CAPSTONE PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF DEVELOPMENT MANAGEMENT DEGREE

APRIL 2010

STUDENT’S DECLARATION

I hereby declare that this project work is the result of my own original research and where I have use others’ materials, I have fully acknowledged them

Signature: ……………………… Date: ……………………………
(YEBOAH-MANTEY EMMANUEL)

SUPERVISOR’S DECLARATION

I hereby declare that the preparation and presentation of this project work was supervised in accordance with the guidelines on supervision of Capstone Project as laid down by Ghana Christian University College

Signature: ………………………… Date: ……………………

Acknowledgements

Table of Contents Declaration I Acknowledgements II Table of Contents III Abstract.....................................................................................................................1 Chapter 1-Overviewof Study
1.1 Introduction................................................................................... 1.2 Background................................................................................... 1.3 Problem Statement ............... 1.4 Purpose of the Study 1.5 Research Questions 1.6 Significance of the Study 1.7 Limitations of the Study ...

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