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Corporate Social Responsibility- an Imperative Perspective

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Corporate Social Responsibility- an Imperative Perspective
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MADHYA PRADESH HUMAN RIGHTS COMMISSION BHOPAL

A Project on -

CORPORATE SOCIAL RESPONSIBILITY – AN IMPERATIVE PERSPECTIVE

Project submitted by: Apurva Taran B.B.A.LL.B/2010/011 NATIONAL LAW UNIVERSITY, ORISSA

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Agenda

 Introduction  How does it help in Human development?  Global analysis of CSR  Focus on Indian perspective  Initiative from the major companies in India  Some major issues regarding CSR  Worldwide Effect  Conclusion  References

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Introduction
Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company’s level. Over the last years an increasing number of companies worldwide started promoting their Corporate Social Responsibility strategies because the customers, the public and the investors expect them to act sustainable as well as responsible. In most cases CSR is a result of a variety of social, environmental and economic pressures. The Term Corporate Social Responsibility is imprecise and its application differs. CSR can not only refer to the compliance of human right standards, labour and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection. The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social Responsibilities of the Businessman’ by William J. Bowen. However, the term CSR became only popular in the 1990s, when the German Betapharm, a generic pharmaceutical company decided to implement CSR. The generic market is characterized by an interchange ability of products. In 1997 a halt in sales growth led the company to the realization

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