Corporate Social Responsibility and Nike
Nike’s csr challenge
It can be seen from the passage that Nike’s Asian factories audited hundreds of factories in 2003 and 2004 and found cases of abusive treatment in more than a quarter of its South Asian plants.And in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides , a lot of staffs have to work for extra hours per week and wage level is lower than other industries. These kind of social and environment issues not only happen in Nike ,but also in many other industries. However , Nike start to report the detail of all its factories and in fact Nike devote more to improving conditions than its competitors. New method to solve CSR problems are needed. Nike come out a new realization . This new realization lead to a new strategy,which involves the company engaging labor ministries, civil society ,to establish companies’ standards of social and environmental performance. Nike have realized that the responsibility of one is to work towards the accountability of all. The strategy is that instead of the closed system , company will establish an open system. Nike also realize that the company’s future depends on the way customers, suppliers, investors and others relate to it. Leadership is another challenge that Nike is facing. Traditional leadership make the manager only do their duty, but not thinking about other fact. New Corporate leadership require managers be ‘leaders beyond borders’,which means they should reach across such borders to engage others in dialogue and action to address. In addition ,Nike should consider wider issues of trade flows, governance, media, financial markets and politics,if it wants to survive in new open system. Nike’s efforts will be meaningless if Nike do not make changes in financial markets
Case Questions
It can be seen from the passage that Nike’s Asian factories audited hundreds of factories in 2003 and 2004 and found cases of abusive treatment in more than a quarter of its South Asian plants.And in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides , a lot of staffs have to work for extra hours per week and wage level is lower than other industries. These kind of social and environment issues not only happen in Nike ,but also in many other industries. However , Nike start to report the detail of all its factories and in fact Nike devote more to improving conditions than its competitors. New method to solve CSR problems are needed. Nike come out a new realization . This new realization lead to a new strategy,which involves the company engaging labor ministries, civil society ,to establish companies’ standards of social and environmental performance. Nike have realized that the responsibility of one is to work towards the accountability of all. The strategy is that instead of the closed system , company will establish an open system. Nike also realize that the company’s future depends on the way customers, suppliers, investors and others relate to it. Leadership is another challenge that Nike is facing. Traditional leadership make the manager only do their duty, but not thinking about other fact. New Corporate leadership require managers be ‘leaders beyond borders’,which means they should reach across such borders to engage others in dialogue and action to address. In addition ,Nike should consider wider issues of trade flows, governance, media, financial markets and politics,if it wants to survive in new open system. Nike’s efforts will be meaningless if Nike do not make changes in financial markets
Case Questions