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Corporate Social Responsibility (Csr) and Ethics

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Corporate Social Responsibility (Csr) and Ethics
BUSM3311: International Management
12
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ETHICS
Literature Review
Le Tuan Anh – S3245886

BUSM3311: International Management
12
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ETHICS
Literature Review
Le Tuan Anh – S3245886

RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENTCOVER PAGE
Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | International Management | Location where you study: | RMIT Vietnam – Hanoi Campus | Title of Assignment: | Literature Review | File(s) Submitted | | Student name: | Le Tuan Anh | Student Number: | s3245886 | Student Email Address: | S3245886@rmit.edu.vn | Learning Facilitator in charge: | Mr. Sergio Tanus | Assignment due date: | 06.01.12 | Date of Submission: | 06.01.12 | Late Submission Approval | | Number of pages including this one: | 17 | | |

Contents Introduction 4 What is CSR? 5 What is Business Ethic? 7 The link between CSR and Business Ethic 7 Examples of Companies that fail to aplly CSR 7 Reasons to activates CSR 7 How to intergrate CSR globally? 8 How to perform ethical CSR? 9 The case of Vinamilk 10 Similarities and Differences 11 Research Method 12 Conclusion 12
References………..…………………………………….……………………………………………………………………………...13

Introduction:
With the booming development of the world’s economic, the term Corporate Social responsibility (CSR) is becoming very familiar with many companies. It is a strategy that about how company can minimize the negative impacts of its operation on the stakeholders while maximizing its positive impacts (Lantos, 2001, p. 600). The meaning of stakeholders here are the employees, suppliers, consumers, society or even the environment which are indirectly or directly affected by the activities of company. In fact, the term CSR is very common in the late 1960s and

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