Corporate Social Responsibility in Tourism
CORPORATE SOCIAL RESPONSIBILTY
Corporate Social Responsibility (CSR) defined as the ethical behavior of a company towards the society, manifests itself in the form of such noble programs initiated by for-profit organizations. The concept has come into knowing trends now, but the practice has been on since ages, with corporate like Tata Group, Aditya Birla Group, Indian Oil Corporation, to name a few. They have been serving the community ever since their inception and organizations have realized that besides growing their businesses it is also vital to build trustworthy and sustainable relationships with the community at large.
Though India is one of the fastest growing economies, socio-economic problems like poverty, illiteracy, lack of healthcare etc. are still ubiquitous and the government has limited resources to tackle these challenges. This scenario has opened up several areas for businesses to contribute towards social development. These programs, in many cases, are based on a clearly defined social philosophy or are closely aligned with the companies’ business expertise. Employees become the backbone of these initiatives and volunteer their time and contribute their skills, to implement them. CSR Programs could range from overall development of a community to supporting specific causes like education, environment, healthcare etc. Some possible benefits highlighted by the participating respondents Include the following: • Positive and long-term relationship with communities • Nation-building and prosperity of region of their operations and activities • Providing support where Government’s support is inadequate and limited • Helping supply chain management and • Supporting creation of a healthy human resource base for the corporates For example, organizations like Bharath Petroleum Corporation Limited, Maruti Suzuki India Limited, and
Corporate Social Responsibility (CSR) defined as the ethical behavior of a company towards the society, manifests itself in the form of such noble programs initiated by for-profit organizations. The concept has come into knowing trends now, but the practice has been on since ages, with corporate like Tata Group, Aditya Birla Group, Indian Oil Corporation, to name a few. They have been serving the community ever since their inception and organizations have realized that besides growing their businesses it is also vital to build trustworthy and sustainable relationships with the community at large.
Though India is one of the fastest growing economies, socio-economic problems like poverty, illiteracy, lack of healthcare etc. are still ubiquitous and the government has limited resources to tackle these challenges. This scenario has opened up several areas for businesses to contribute towards social development. These programs, in many cases, are based on a clearly defined social philosophy or are closely aligned with the companies’ business expertise. Employees become the backbone of these initiatives and volunteer their time and contribute their skills, to implement them. CSR Programs could range from overall development of a community to supporting specific causes like education, environment, healthcare etc. Some possible benefits highlighted by the participating respondents Include the following: • Positive and long-term relationship with communities • Nation-building and prosperity of region of their operations and activities • Providing support where Government’s support is inadequate and limited • Helping supply chain management and • Supporting creation of a healthy human resource base for the corporates For example, organizations like Bharath Petroleum Corporation Limited, Maruti Suzuki India Limited, and