Corporate Social Responsibility - McDonald's
Corporate Social responsibility at McDonald’s
McDonald is one of the most renowned fast food restaurants across the globe. The vision of McDonald’s was coined by Ronal McDonald who identified the need of its target audiences and tailor made the products as per them. The organization has established a value proposition for the target audience on the basis of a penetration pricing strategy that has appealed to the people in almost every country. Being a tough competitor to many fast food retailing giants such as the Burger King, KFC etc, the organization has implemented an adaptation approach for every country that it enters. This implies that McDonald is willing to change its product portfolio and other strategies as per the expectations of the customers in the newly entered market. This allows McDonalds to create a link with the target audience and synchronize with their taste and preferences. For instance, when McDonalds entered the Indian markets in 1996 with its famous beef burger, it never expected that the Indian people will boycott the product because of their cultural norms and tradition. This forced the company to re-evaluate its strategies and introduce a new product “Aloo tikki” burger (Burger with potato stuffing) which was in line with the Indian sentiments. “Aloo tikki” has been one of the most preferred snacks for the Indian markets. Although it is not at all a healthy product but still it is in the taste and preferences of the customers. Therefore, the product was customized according to the customers. In the Australian market, the organization has even changed its brand name recently and is opening its outlets by a new nick name ‘Macca’. This is the extent of the adaptation strategy that the world has witnessed. Previously no organization has taken the initiative of changing its brand name to appeal to the target audience but McDonald has undertaken the same only to create a relationship with the target audience.
The notion of corporate
McDonald is one of the most renowned fast food restaurants across the globe. The vision of McDonald’s was coined by Ronal McDonald who identified the need of its target audiences and tailor made the products as per them. The organization has established a value proposition for the target audience on the basis of a penetration pricing strategy that has appealed to the people in almost every country. Being a tough competitor to many fast food retailing giants such as the Burger King, KFC etc, the organization has implemented an adaptation approach for every country that it enters. This implies that McDonald is willing to change its product portfolio and other strategies as per the expectations of the customers in the newly entered market. This allows McDonalds to create a link with the target audience and synchronize with their taste and preferences. For instance, when McDonalds entered the Indian markets in 1996 with its famous beef burger, it never expected that the Indian people will boycott the product because of their cultural norms and tradition. This forced the company to re-evaluate its strategies and introduce a new product “Aloo tikki” burger (Burger with potato stuffing) which was in line with the Indian sentiments. “Aloo tikki” has been one of the most preferred snacks for the Indian markets. Although it is not at all a healthy product but still it is in the taste and preferences of the customers. Therefore, the product was customized according to the customers. In the Australian market, the organization has even changed its brand name recently and is opening its outlets by a new nick name ‘Macca’. This is the extent of the adaptation strategy that the world has witnessed. Previously no organization has taken the initiative of changing its brand name to appeal to the target audience but McDonald has undertaken the same only to create a relationship with the target audience.
The notion of corporate
References: Azad, P. (2011). Marketing Management. APH publications Sharma, S. (2012). McDonald’s strategic management. The advertising express