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Corporate Strategy and Customer Obsession

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Corporate Strategy and Customer Obsession
! Corporate Strategy! E-Retailing Industry Analysis! Business Level Strategy! SWOT Analysis! Strategic Alternatives! Action Plan
Began as one of the firstmajor companies to sell goods over the Internet Started as solely as an Online Bookstore Due to success diversified into many other product lines and services Multinational e- commerce company Worlds Largest online Retailer
RETAIL NON-RETAIL Books, Music & Movies! ! Referrals/Commission! Consumer Electronics! Computer & Office based selling! Tools & Automotive ! Amazon Web Services (AWS) Food & Household Fulfillment by Amazon! !! Home Improvement! Toys & Video Games (Services to businesses)! Sports & Fitness! Clothing and Jewelry! Kids and Baby! Kindle
! IMBD Helps Amazon to compete with! Exchange.com Google, Ebay, Apple! Bibliofind.com Absorb! Musicfile.com Technologies and employees into! Planetall.com Amazon’s IT operations! Junglee.com Improve retail software services
Sellers Enterprises ContentConsumer Creators Amazon
! Customer Obsession: We start with the customer and work backwards.! Innovation: If you dont listen to your customers you will fail. But if you only listen to your customers you will also fail.! Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count.! Bezos’ Goal is to be a Cost- Leader! Committed to leveraging Amazon’s core competencies in whatever ways they can find to realize the value of the company’s assets Mission statement: “Earth’s most customer centric company”
Providing high value using technology to offer low costsolutions to the customer! Common technology and channel is what makes the businesses fit ! Amazon can use its core competencies to full effect in all areas of business
ConcentricDiversification Creating value for customers by using their technology expertise The “Lowest cost customer centric online marketplace”
! The strategy performs well, and is
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