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Corporate University Model

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Corporate University Model
Training Models
BUS375 Employee Training

From my readings and research I have learned about the corporate university model. I will be evaluating why many organizations today are emphasizing training as an employee development tool and focus on why utilizing the internal university structure has become very popular. I think that the corporate university model is a very effective model. It is an educational entity that is a strategic tool designed to assist its parent organization in achieving its goals by conducting activities that foster individual and organizational learning and knowledge. It is set up to bring common culture, loyalty, and belonging to the company.
Our text states that “a corporate university model is a training model in which the client group includes not only company employees and managers but also stakeholders outside the company (Roe, pg. 551, 2010).” “It response to the rapid changes in information and technology that characterizes our society. A companion to the concept of life-long learning, the corporate university enables businesses, both for profit and not for profit, to maintain and expand the expertise of their workforces and, as a result, to secure their positions in the marketplace. The corporate university adds value to the business and, in some cases generates revenue (Gould, 2005).” “The top five organizational goals of corporate universities were to improve customer’s service and retention, improve productivity, reduce costs, retain talented employees, and increase revenue (Roe, pg. 84, 2010).” If revenue is generated, the chief learning officer develops and implements the appropriate business and marketing plans (Gould, 2005).”
Training functions organized by the university model tend to offer a wider range of programs and courses (Roe, pg. 84, 2010). Culture and values tend to be emphasized more often in the training curriculum of corporate universities. It centralizes



References: Clinton, M., S., Merritt, K., L., & Murray, R., S. (2009). Using corporate universities to facilitate knowledge transfer and achieve competitive advantage: An exploratory model based on media richness and type of knowledge to be transferred. Retrieved from: http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/detail?vid=2&sid=4fbbc155-1ebe-4a53-b4b7-309ae9d4306c%40sessionmgr112&hid=115&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=psyh&AN=2009-19970-003 Dutkowsky, S. (2014). Trends in Training and Development - THE NEW ECONOMY, TRAINING IN U.S. COMPANIES, WHO DOES THE TRAINING IN CORPORATIONS? Retrieved from: StateUniversity.com http://careers.stateuniversity.com/pages/852/Trends-in-Training-Development.html#ixzz34jTinPJA Gould, E., K. (2005). The Corporate University. A Model for Sustaining an Expert Workforce in the Human Services. Retrieved from: http://bmo.sagepub.com.proxy library.ashford.edu/content/29/3/508.full.pdf+html Noe, R. (2010) Employee Training and Development (5th edition). McGraw-Hill/Irwin

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