Corporation and Decker
Assignment File
37
Assignment 4
Due date: 7 June 2010 Read the case ' Strategic and Organizational Change at Black & Decker ' and answer the questions below. Each question carries 25% of the marks for this assignment.
Questions
How would you characterize Black & Decker 's international expansion during the 1950s and 1960s? What strategy was the company pursuing? What was the key feature of the international organization structure that Black & Decker operated with at this time? Did Black & Decker ' s strategy and structure make sense given the competitive environment at that time?
2
(
How did the competitive environment confronting Black & Decker change during the 1980s and 1990s? What changes did Black & Decker make in its strategy and structure to compete more effectively in this new environment?
3
By the 2000s, what strategy was Black & Decker pursuing in the global market place? How would you characterize its structure? Did the structure fit the strategy and environment? Why do you think it took nearly two decades for Black & Decker to effect a change in strategy and structure?
4
[Source of questions: Hill (2009) International Business: Competing in the Global Marketplace, 7th edn, NY: McGraw-Hili, 535- 36.]
Guidelines
Your assignment should not exceed 4,000 words and should be typed or produced on a PC. 2 3 Your answer should be in essay form. Use complete sentences. You can provide any statistics, tables or graphs in an appendix for reference. Your answer should clearly show your understanding of the topics. We will look for clear and logical ideas. The completed assignment should be received by your tutor by the due date.
4
5
38
8 890 International Management Strategy
~~~rategic
and Organization Change at Black BE Decker
By the mid-1980s, however, this structure was staning to become untenable. New competitors had emerged in the power tool business, including Bosch, Makita, and Panasonic. As a result,
37
Assignment 4
Due date: 7 June 2010 Read the case ' Strategic and Organizational Change at Black & Decker ' and answer the questions below. Each question carries 25% of the marks for this assignment.
Questions
How would you characterize Black & Decker 's international expansion during the 1950s and 1960s? What strategy was the company pursuing? What was the key feature of the international organization structure that Black & Decker operated with at this time? Did Black & Decker ' s strategy and structure make sense given the competitive environment at that time?
2
(
How did the competitive environment confronting Black & Decker change during the 1980s and 1990s? What changes did Black & Decker make in its strategy and structure to compete more effectively in this new environment?
3
By the 2000s, what strategy was Black & Decker pursuing in the global market place? How would you characterize its structure? Did the structure fit the strategy and environment? Why do you think it took nearly two decades for Black & Decker to effect a change in strategy and structure?
4
[Source of questions: Hill (2009) International Business: Competing in the Global Marketplace, 7th edn, NY: McGraw-Hili, 535- 36.]
Guidelines
Your assignment should not exceed 4,000 words and should be typed or produced on a PC. 2 3 Your answer should be in essay form. Use complete sentences. You can provide any statistics, tables or graphs in an appendix for reference. Your answer should clearly show your understanding of the topics. We will look for clear and logical ideas. The completed assignment should be received by your tutor by the due date.
4
5
38
8 890 International Management Strategy
~~~rategic
and Organization Change at Black BE Decker
By the mid-1980s, however, this structure was staning to become untenable. New competitors had emerged in the power tool business, including Bosch, Makita, and Panasonic. As a result,