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Cosmetic Surgery and the Media

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Cosmetic Surgery and the Media
Research Topic: Myths of Cosmetic Surgery. Cosmetic Surgery and the Media in South Korea.

The media has had so much of an impact on our society that plastic surgery is no longer a rare condition. ‘‘The media communicates its messages through images which tyrannize our realities. No matter how much we try to control our bodies, we cannot hope to match the illusion on the screen’’ (Kim L. Bissel, 2009). Moreover, our culture does, in fact, obsess over this idea of a perfect body image (Fifield, A., 2008). For instance, the Korean example of perfect body image is european look - Light skin, tiny nose, wide eyes with double lids, and a small face with a V-shaped chin (Holliday, R., and Elfving Hwang, J., 2009).

Hock (2013) claims that the willingness of women population in South Korea to do cosmetic surgery is caused by the impact of the media. The most surprising issue of the media influence is the fact that this is considered unattainable beauty. Unattainable beauty is found when we compare ourselves to computer-generated model (Jung, J., 2012). As a known fact, nowadays european appearance is considered an ideal look for models (International Survey on Aesthetic/Cosmetic Procedures Performed in 2011). Hence, South Korean women consider making surgery procedures in order to get european features or, as it is called ‘‘unattainable beauty’’.

Working bibliography
Holliday, R., Elfving-Hwang, J. (2012). Gender, Globalization and Aesthetic Surgery in South Korea. Body and Society, 18: 58.

Hock, S. (2013) ‘‘Making the Cut: How the Cosmetic Surgery is Transforming our Lives’’, Economist Daily Chart. London: Reaction, 12:34

Jung, J. and Lee, Y. (2012) ‘‘Cross Cultural Examination of Women’s Fashion and Beauty Magazine Advertisements in the United States and South Korea’’, Journal of Cross Cultural Psychology 2(3):7-8

Kim, L. Bissel and Jee, Y. (2009) ‘‘Americanized Beauty? Predictors of perceived

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